LinkedIn Group Manager, SEO & Content Marketing in San Francisco, California
Group Manager, SEO & Content Marketing
San Francisco, CA.
LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world s workforce in ways no other company can. We re much more than a digital resume – we transform lives through innovative products and technology.
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LinkedIn s Digital Marketing team is looking for a SEO and Content Marketing leader to help connect our members & non-members to meaningful product and marketing experiences. This role will work across business units, as well as cross-functionally with Digital Marketing & Analytics, Product Marketing, Product Management, Business Development, and PR to help LinkedIn drive growth leveraging content marketing and SEO best practices. You should be comfortable managing direct reports, influencing partners and stakeholders at all levels, and developing + socializing + executing strategies across multiple business units. Working closely with our marketing and agency partners you will have the scope to shape our end-to-end approach to SEO and content marketing and drive significant growth.
Strategy and stakeholder management
Lead SEO & Content Marketing team and agencies focused on LinkedIn B2B properties
Define SEO business objectives, forecasting, and performance results
Serve as SEO and content marketing expert within Digital Marketing and provide strategic guidance to business unit marketing teams on content marketing and SEO strategy
Define content creation & syndication strategies for LinkedIn Digital Marketing
Develop scalable distribution strategies in partnership with Business Development and PR
Shape technology platform development to enhance SEO & Content Marketing impact
Shape inbound marketing efforts including blog posts and thought leadership content
Basic Qualifications :
B.S. or B.A.
7+ years of SEO and content marketing experience
5+ years of experience with SEO analytics platforms
3+ years of experience leading multi-function teams
Preferred Qualifications :
Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
Experience forecasting, reporting, and delivering business results / P&L accountability
Experience scaling content creation and marketing programs
Excellent problem solving & analytical skills
Excellent communication, interpersonal, and team building skills
Demonstrated resourcefulness, motivation, initiative and leadership
Demonstrated creativity leading to business results
Experience leading and working with cross-functional teams