Job Information
TATCHA Director, Global Trade + Omnichannel Marketing in San Francisco, California
Who We Are
Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
The Director, Global Trade + Omnichannel Marketing will globally drive retail marketing plans aligned with the brand's strategy and deliver on the retail sales goals for the company. Reporting to the VP of Global Brand Marketing, this role is responsible for the cohesion and consistency of marketing across businesses to best provide an enhanced customer shopping experience that supports all global channel sales.
This role requires the ability to think strategically, build strong partnerships, and interpret data to take action thoughtfully and swiftly when needed. The director will need to be a self-starter and entrepreneurial thinker who can influence cross-functional teams as well as retail partners.
Key Responsibilities
Global
Lead the development of omnichannel marketing programs that drive retail sales, increase market share and elevate the in-store client experience
In partnership with the Account team, develop the channel marketing plans – developing 360 marketing that layers up to larger brand moments and initiatives
Build strong Market meeting presentations that tell a holistic marketing story to secure retailer support for key launches and initiatives
Work with the Education + Events team to ideate and implement brand specific, along with retailer-specific high-touch in-store events
Partner with the creative and visual merchandising team to ensure all VM and in-store imagery builds brand, drives demand, and provides a seamless in-store client experience
North America
Own the execution and analysis of omnichannel marketing programs that drive retail sales – owning the delivery of sell-thru targets
Proactively monitor and analyze retail sales at the brand/sku/category level to measure success of marketing programs and inform current and future marketing decisions
Build strong relationships with Marketing teams at retail partners – gaining buy-in and securing key marketing placements that drive the business in those channels (e.g email, social exposure)
Partner with brand marketing channel teams (e.g. Paid, Influencer, Social) to ensure strong brand support for priority retailer moments across brand marketing channels
Work with Creative, Global Team, and NA Integrated Marketing team to develop channel-specific creative needs like social posts, paid media assets, and p-page assets
Build strong media plans in partnership with the Paid Media team that brings customers into store and onto site including both on-site and off-site placements
UK/ME/Asia
Partner with in-market Account and Marketing teams to build strong retail marketing programs that deliver on business objectives
Serve as main point person between Global team and regional retail marketing teams – playing the voice of the markets in Global meetings and playing the voice of the Global brand in local retail meetings
Partner with commercial and international teams on new country and new retailer launches
Ensure local market marketing executions reflect the Global brand
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
10+ years of experience in global retail, trade, or omni channel marketing in the beauty industry.
5+ years of leadership experience managing, motivating, and developing a team.
Deep knowledge of the beauty industry, from consumer to retail landscape; previous prestige beauty experience is strongly preferred.
General management mindset with the ability to develop and execute brand-relevant initiatives that drive brand awareness, customer acquisition, trial, and retention.
Excellent judgment, maturity, and decision-making skills with integrity and empathy.
Strong analytical skills and ability to leverage data to drive decision-making.
The position is located in San Francisco and requires working on site in our San Francisco office at least 2 days per week.
Competencies
Passionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership team.
Customer-obsessed with a long-term view, continuously looking for growth opportunities while laser-focused on exceeding performance targets.
High emotional intelligence and self-awareness (i.e., low ego), which encourages positive energy, passion, and fun throughout the organization and with external partners.
An exceptional leader with demonstrated ability to inspire, motivate, and persuade others across the organization while promoting values of innovation, agility, accountability, and community.
Identifies, develops, and retains talented individuals; grows current and future leaders.
Able to manage and organize complexity across a wide range of stakeholders with clarity and purpose.
Creative and detail-oriented problem solver; with the ability to operate in ambiguity without significant guidance.
Able to set clear team objectives and performance measures.
Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.
The Details
The expected base salary range for this position is $160,000 to $175,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.
This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
Differences Make A Difference
Tatcha is committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com .
Applicants and employees are protected from discrimination under Federal law. For more information, please see Know Your Rights: Workplace Discrimination is Illegal (https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf) and Pay Transparency Nondiscrimination Provision (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf) . The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions about your application, please reach out directly at careers@tatcha.com .