Job Information
Lifestream Director, Marketing and Public Relations (23602) in San Bernardino, California
POSITION SUMMARY
The Director of Marketing and Public Relations is responsible for developing and executing marketing, communications, and public relations strategies with an ultimate goal of attracting, engaging, and retaining blood donors to meet overall collection goals. Emphasizes brand engagement, communications, and partnerships with varied audiences including; donors, hospital and community partners, volunteers, internal staff, and the general public. Determines and formulates overall marketing and public relations policies, objectives, and initiatives. Identifies opportunities and develops integrated marketing and public relations campaigns. Coordinates, when needed, with outsourced creative services and advertising agencies in the production of advertising, promotions and public relations materials. Manages all the elements of the Blood Bank and subsidiary brands, advertising, media, publications, presentations, donor programs and events.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Guides the development of marketing and communications plans/programs that result in growth and/or increased donation frequency for key market segments among donors. This includes campaigns, promotions, donor incentives, partnerships, events, and sponsorships.
Develops cohesive marketing and communication strategies to ensure daily, monthly and annual collection targets are achieved.
Studies the objectives, promotional policies and needs of organizations to develop public relations strategies that will promote community awareness, community involvement and loyalty. Ensures effective communication across the organization that delivers a consistent look and feel within the context of strategic positioning, including internal and external communications.
Develops marketing/brand/PR management plans, based on current customer and market information, which are aligned with organizational initiatives.
Develops and manages the marketing budget, to meet the needs of the department and organization.
Responsible for development and management of vendor relationships and community partnerships.
Responsible for account planning, staffing (marketing and creative resources), and oversight of all day-to day marketing and public relations activities to ensure quality work is being achieved and delivered.
Creates the vision for the user experience with the LifeStream and subsidiary brands. Manages the execution in all appropriate marketing-managed channels such as; digital presence, mass media, community engagement, website, brand tone/voice, events.
Manages, coordinates, and produces special events.
Monitors and evaluates the effectiveness of marketing efforts to determine efficacy and makes proactive adjustments to respond to initiatives and campaigns that are not meeting targets, or in response to market trends.
Responsible for management of direct reports to include hiring, training, coaching, developing, performance evaluation, discipline and termination (when applicable and in collaboration with HR).
Performs other duties as assigned.
CUSTOMER
INTERACTION/PROBLEM-SOLVING
Must maintain a high standard for conscientious, courteous and enthusiastic service to internal and external customers, vendors, donors and the public in general. Must make customers needs a high priority in face-to-face, social media or telephone contact. Must consistently deliver service in a timely, accurate, professional and friendly manner and must demonstrate a high level of problem-solving skills.
COMPLEXITY
Work mostly includes various duties involving different and unrelated processes and methods. Decisions on what needs to be done frequently require analysis of the subject in each assignment, and chosen course of action may be selected from several alternatives. Work involves conditions and elements that must be analyzed to identify interrelationships. Work may often include varied duties requiring many different and unrelated processes and methods such as those relating to aspects of administrative or professional fields. Decisions by the employee as to what needs to be done include assessment of unusual circumstances, variations in approach and incomplete or conflicting data. The marketing department has involvement with every LifeStream department. This position will receive requests for conceptual materials; they must interpret the needs and work with the various staff and vendors to create an end product approved by the stakeholders. This person will determine the work flow based on the needs of the stakeholders and the marketing department, and then manage the traffic between parties involved so deadlines and quality standards are met.
NATURE AND EXTENT OF SUPERVISION PROVIDED TO THE POSITION
Overall, objectives and resource allocations are determined by the Supervisor, providing broad administrative direction, with assignments given in terms of broadly defined missions or functions. Employee plans, designs, and carries out programs, projects, studies, or other work independently. Results are considered technically sound by virtue of the employees expertise, and are generally accepted with review only for conformity to objectives, contribution to program goals, or advancement of technological understanding.
QUALIFICATION REQUIREMENTS
To perform this job successfully, each e