Job Information
TRU FRU, LLC Senior Sales Director of Grocery and Small Format in SALT LAKE CITY, Utah
Who are we? Established in 2017, tru fru changed the way America snacks forever. tru fru is a Utah-based company that rapidly ascended the "permissible indulgence" space by innovating a "better-for-you" 100% real fruit immersed in premium chocolate indulgence to retail outlets nationwide. Winning consecutive most innovative product awards at Sweets and Snacks in 2019, 2021, 2022, and 2023 while climbing the snack industry velocity charts at an astounding growth rate, tru fru joined the Mars family of brands in February 2023. We are on an exciting mission to build a fruit forward snacking legacy around an incredible product line with truly remarkable people to create something special for generations to come!
What you'll do The Senior Sales Director of Grocery and Small Format spearheads tru fru's growth and sales strategies. This role encompasses overseeing a high-performing sales team, crafting comprehensive channel strategies, and ensuring seamless execution across multiple channels. You will play a key role in molding the company's long-term strategic plans and fostering collaborative efforts with cross-functional teams to bolster overall business expansion. Responsibilities include leading and nurturing the sales team to achieve quality growth objectives, formulating and implementing robust channel strategies, overseeing the development of multi-year strategic plans for customer acquisition and retention, managing brokers to ensure the achievement of shared objectives, devising a comprehensive vision and plan for retail trade marketing, prioritizing customer value through resource allocation, collaborating with cross-functional leaders for holistic business growth, focusing on executing high-value initiatives, and implementing an omni-channel strategy across the assigned channel. Job Aspects: * Establishment of Strategic Vision and Tactics: * Develop and articulate a comprehensive and forward-thinking strategic vision for the organization. Implement effective and well-thought-out tactics to ensure the successful execution and delivery of the established vision, driving the company towards its overarching goals and objectives. * Coaching for Effective Negotiation Strategies: * Provide guidance and mentorship to team members, empowering them to create and execute highly effective negotiation strategies. Foster a culture of continuous improvement and skill development, equipping the team with the necessary tools to navigate complex negotiations successfully. * Leadership in Tool and Capability Development: * Take the lead in fostering the development and implementation of cutting-edge tools and capabilities essential for crafting compelling and engaging sales stories. Enable the team to leverage these resources effectively, creating a competitive edge in the marketplace and enhancing customer engagement and satisfaction. * Establishment of Value-Adding Relationships: * Cultivate and nurture top-tier, value-adding relationships across diverse channels and with broker partners. Foster strong and mutually beneficial connections that contribute significantly to the company's growth and success. Facilitate collaborative partnerships that not only drive sales but also elevate the overall brand and reputation... For full info follow application link.
At Trü Frü we are committed to an inclusive workplace where diversity in all its forms is championed. TRÜ FRÜ is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.