Job Information
Wilson Electronics Head of Consumer Marketing in Salt Lake City, Utah
At Wilson Electronics our mission is to connect everyone, everywhere. As the industry leader in wireless connectivity solutions, we're bringing 5G cellular technology to businesses and consumers in their homes, workplaces, and beyond.
But we don't just develop innovative products - we're also dedicated to developing great people. That's why we've been recognized as a "Best Companies to Work For" six times by Utah Business Magazine. Our strong work culture drives high employee satisfaction, and we're looking for individuals passionate about making a positive impact.
Why you should join our team as the Head of Consumer Marketing:
As our future Head of Consumer Marketing, you'll play an integral leadership role in our Salt Lake City office. You will work to bolster our brand leadership position, rapidly build market share, and deliver DTC sales across multiple consumer and small business segments. We're looking for an experienced marketing leader like yourself, someone who has excelled in a brand-driven environment and has owned the development and optimization of omnichannel marketing initiatives, seamlessly integrating and enabling the retail channel.
This is a great opportunity for you if you have a deep-seated passion for prioritizing consumers and enhancing their decision-making journey. You'll oversee all paid media, owned and earned channels to build brand equity and achieve robust customer acquisition. Additionally, you'll shape our web strategy to ensure a smooth transition from audience consideration to conversion. Your responsibilities will encompass managing a diverse team of both in-house staff and external agency partners, necessitating a strategic and proactive approach to foster a cohesive, cross-functional team dynamic.
You are the ideal candidate if you thrive in a fast-paced, results-driven environment and can create innovative plans and programming while collaborating with top-notch functional leaders.
In this role, you will:
Be a customer-first thinker; understand and continually enhance the profiles of multiple audience segments which leads you to defining and optimizing messaging and digital engagement strategies.
Take ownership of planning, execution, and analysis of all consumer marketing channels and initiatives, including SEO/SEM, Paid & Organic Social, Affiliate and Influencer Marketing, and other traffic-building channels.
Drive performance media strategy, directing spend of media budget and ensuring forecasting & delivery of key performance metrics.
Own and optimize the role of customer-facing digital properties including the .com and marketing automation (Marketo experience a plus), while integrating with our excellent in-house sales teams.
Lead web content strategy to increase brand affinity, grow consideration and optimize conversion rates.
Collaborate with internal and contract data and analytics teams, as well as internal tech and applications teams, devising an effective consumer marketing tech stack to ensure data needs are met and have integrity.
Monitor the effectiveness and impact of current marketing initiatives, and bring experience in attribution modeling software (Amplitude, Segment, others).
Collaborate on cross-channel GTM strategies to support integrated campaigns, new product launches, and growth initiatives in partnership with other US Consumer Marketing members.
Partnering with field teams to support customers' joint business planning by developing Shopper Marketing and Experience initiatives that integrate equity and customer strategy as key enablers of the holistic plan
Stay on top of digital trends and best practices to continually evolve our customer experience into the future.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Build upon our team's spirit of curiosity, fun, and excellent outcomes in a company that's been recognized as a "Best Companies to Work For" in Utah.
Work in office with the team for three days each week, and remotely two days each week.
In this role, you'll need:
10+ years related experience with deep expertise leveraging a portfolio of marketing channels and tactics to run effective always-on media and cross-channel campaigns
Cultural leadership in an organization that values speed and creativity, while enabling a good work-life balance
Proven ability to manage at minimum 8-figure budgets and drive efficient growth working in-house at a high-growth consumer brand
Understanding of vendors, tools, systems, and tactics across the evolving marketing landscape: Advertising/Media, Personalization/Targeting/Audience Building, Measurement/Attribution
Data-driven decision-making, able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies
Experience in growing and developing a team
Excellent collaboration, communication and interpersonal skills with ability to set a vision and drive followership
Ability to lead through ambiguity and dig into the details to solve, with a bias to action while keeping focus on operational discipline and desired/measurable results
Our employee benefits:
This position is based in our Cottonwood Heights, UT corporate office. You will enjoy a flexible work schedule of 3 days in office and 2 days from home per week (details will be provided during the interview process).
We offer a competitive salary depending on experience, plus a company profit-sharing bonus every 6 months.
You will enjoy a total rewards benefits and compensation package including a generous 3 weeks of paid time off available on day one, 2 weeks of paid holidays, matching 401k, health insurance, tuition reimbursement, paid parental leave, employer-paid disability and life insurance, and telemedicine.
A background check and drug screen is required upon accepting an offer of employment.