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Summary This position is in the Senior Executive Service (SES), a small elite group of senior government leaders who possess a diverse portfolio of experience and the strong skills required to lead across organizations. This position is located in the Health Resources and Services Administration, Office of the Administrator, Office of Communications in Rockville, Maryland. Responsibilities The incumbent of this position serves as Director, Office of Communications (OC). HRSA supports equitable health care for the nation's highest-need communities. The Director of the Office of Communications (OC) provides executive leadership and direction for HRSA's communications and public education efforts to reach the communities HRSA serves, HRSA grantees, and HRSA stakeholders. The incumbent has primary responsibility for ensuring that policies and programs across the broad array of HRSA programs are appropriately represented in the media and other communications. In accomplishing these objectives, the incumbent uses the latest communications strategies and techniques. The Director's responsibilities, include critical management responsibilities as well as technical/specialized responsibilities. The Director strategically plans, provides executive management for, and oversees the agency's comprehensive communications objectives, programs and activities. The incumbent ensures the effective dissemination of news and information on HRSA's mission, goals, programs, and accomplishments to the media; the general public; stakeholders and grantees. Specifically, the Director of Communications oversees both internal and external communications for the entire agency through the following activities: Serving as primary communications advisor to the HRSA Administrator and other executive leadership, and lead for developing HRSA's overall communications strategies and initiatives; Manages the Office of Communications, which currently includes approximately 30 employees. Proactive engagement with national, local and specialty media outlets and coordinating and developing responses to media inquiries; Serving as primary communications point of contact for the White House, the HHS Office of the Assistant Secretary for Public Affairs, and the Offices of Communications for other HHS divisions and other Federal agencies; Managing social media channels and overseeing the HRSA-wide and Bureau-specific newsletters; Managing HRSA.gov and other HRSA topic sites, creating webcasts and producing videos; Developing communications products, and overseeing the brand and content of all HRSA-created or supported communications products; and Preparing officials for press conferences, radio and TV interviews, and other public-facing events. Serves as a principal advisor to the Administrator and to the entire HRSA management team on media interaction, public affairs, web-based/social media, and communications matters and activities. Serve as HRSA's most senior spokesperson for communicating the agency's programs and policies, often of a sensitive and complex nature, to the national, local, trade, print and broadcast media. Also prepares or directs the preparation of major policy speeches and statements for presentation by the Administrator and other high level HRSA officials who command widespread professional and public attention and influence professional and public opinion regarding HRSA policies and programs. Provides overall leadership for the planning, development, implementation, and evaluation of national education and information programs, including efforts that directly reach the public and professionals and that address such timely and critical initiatives as expanding access to free or low-cost, high-quality health care for low-income and/or high-need populations, improving health outcomes for mothers and children, and growing the heath care workforce. Plans and implements measures to ensure the appropriate correlation and coordination of these efforts with Department, the White House, and other Federal government agencies. Speaks for the Administrator and the Agency in explaining and interpreting agency policies and programs to specialized audiences and constituents. Establishes and maintains continuing consultative relationships with professional peers, both within and outside government. The Director oversees and engages staff to use state-of-the-art technologies to communicate information to a wide range of audiences and uses analytics to assess and improve the effectiveness and use of the information being disseminated, particularly for the high-need populations that HRSA serves. Evaluates the effectiveness of communications plans for national public information/education campaigns and works extensively with the media, grantees, stakeholders and others. Oversees strategy for internal communications to the HRSA staff. Requirements Conditions of Employment Qualifications The Executive Core Qualifications are required for entry to the Senior Executive Service; to meet the minimum qualification requirements for this position, you must show in your five page resume that you possess the five Executive Core Qualifications (ECQs) and Mandatory Technical Qualification(s), listed below. EXECUTIVE CORE QUALIFICATIONS (ECQs): ECQ 1 - LEADING CHANGE: The ability to bring about strategic change, both within and outside the organization, to meet organizational goals. Inherent to this ECQ is the ability to establish an organizational vision and to implement it in a continuously changing environment. ECQ 2 - LEADING PEOPLE: The ability to lead people toward meeting the organization's vision, mission, and goals. Inherent to this ECQ is the ability to provide an inclusive workplace that fosters the development of others, facilitates cooperation and teamwork, and supports constructive resolution of conflicts. ECQ 3 - RESULTS DRIVEN: The ability to meet organizational goals and customer expectations. Inherent to this ECQ is the ability to make decisions that produce high-quality results by applying technical knowledge, analyzing problems, and calculating risks. ECQ 4 - BUSINESS ACUMEN: The ability to manage human, financial, and information resources strategically. ECQ 5 - BUILDING COALITIONS: The ability to build coalitions internally and with other Federal agencies, State and local governments, nonprofit and private sector organizations, foreign governments, or international organizations to achieve common goals. MANDATORY TECHNICAL QUALIFICATIONS (MTQs): This position also requires that you possess MTQs that represent knowledge, skills, and abilities essential for success in this role. The following must be evident in your resume. Demonstrated ability to lead and manage people and large, complex teams, including effective utilization of workforces. Demonstrated expert ability to develop and prepare written and oral presentations on complex health issues that may be considered controversial or subject to significant public scrutiny. Your resume should emphasize your level of responsibilities, the scope and complexity of programs managed and your program accomplishments, including the results of your actions relating to the qualifications described above. Please ensure that your resume does not exceed 5 pages. Example: Resume with possession of the ECQs Please DO NOT submit separate statements addressing the Executive Core Qualifications (ECQs) or Mandatory Technical Qualifications (MTQs) as they will not be considered. You must meet all qualification and eligibility requirements by the closing date of this announcement. 07/11/2024 Education This position does not have an education requirement. Please do not send transcripts. Additional Information Salary for Senior Executive Service positions varies depending on qualifications. Selected candidate will be subject to a one-year probationary period in the Senior Executive Service unless required probationary period has previously been served. Selected candidate is required to file a SF-278, Public Financial Disclosure Report within 30 days after his/her appointment, in accordance with the Ethics in Government Act of 1978. Veteran's Preference does not apply to the Senior Executive Service. Relocation expenses: Maybe authorized. If you are unable to apply online or need to fax a document you do not have in electronic form, view the following link for information regarding an Alternate Application.