Job Information
DuPont NA Digital Channel Marketing Leader in Richmond, Virginia
At DuPont, we are working on things that matter; whether it’s providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world.
If you would like to be a part of a premier multi-industrial company that is delivering sustainable solutions that bring real purpose and value, of a company with collaborative spirit because it believes that we work best when we work together as a team and values the diversity of thought, then DuPont is the company for you!
We are excited to share that on May 22, 2024, DuPont announced plans to separate(1) into three industry-leading, independent publicly traded companies. This strategic move will create focused businesses with distinct investment profiles. We believe the proposed separations will create opportunities for all three future companies to better serve their customers and unlock long-term value for stakeholders. This process is expected to take 18-24 months from the date of announcement to complete. We are committed to supporting our employees throughout this transition and ensuring a smooth and successful separation process. We look forward to welcoming new talent who are interested in contributing to the continued success and growth of our evolving organization.
WHY JOIN US?
Our purpose is to empower the world with essential innovations to thrive. We work on things that matter!
Have the Opportunity to chart your own course, challenge yourself, and acquire new capabilities to build a rewarding and fulfilling career. We reward employees with competitive pay and incentives to recognize skills, competencies, and contributions to business results.
Get to Experience a collaborative environment where teamwork is celebrated with flexibility that enhances balance and an inclusive atmosphere that is welcoming to all!
Get to know our Purpose and make it yours by bringing innovations to market that improve the world, share a commitment to sustainability that makes our planet better and give back to communities in which we work and live.
The DuPont™ Tyvek® Personal Protection (DPP) business is the market leader in chemical protective clothing, serving diverse applications in the industrial, life-sciences, and emergency response segments, with a mission to provide professional workers with trusted personal protection, enabling them to safely accomplish any task from the mundane to the extraordinary. This mission is achieved through producing differentiated finished garments with category leading brands such as Tyvek®, Tychem®, and ProShield®; a broad distribution network and field support; and customer-driven innovation. The strategic focus for the DPP business is on growth via product and service innovation and commercial excellence.
Within the B2B Industrial Safety marketing landscape, digital platforms and tactics are becoming increasingly important in how customers research and experience brands, products, and services from first contact through post-sales activity. As DPP sells through distributor and wholesale partners who merchandise and sell our products online, it is imperative that channel marketing plans have a strong digital focus.
Reporting to the North America Regional Marketing Manager, the North America Digital Channel Marketing Leader will be responsible for ensuring the Tyvek® Personal Protection Business is well-represented through digital channels, and is responsible for the planning, delivery, and measurement of specific digital programs within the region, in support of the North America Channel Strategy and Regional Growth Plan. The selected candidate will focus on product merchandising, digital services for channel partners, and channel co-marketing efforts, with the goal of improving the DPP customer buying experience through the channel and increased sales, share gain, and loyalty.
Specific Responsibilities include:
Channel Marketing Effectiveness
Lead and execute marketing growth strategy and tactics for four specific retail and e-commerce accounts.
Ensure top channel partners are promoting DPP portfolio effectively on digital platforms.
Establish best practices for channel partner digital marketing efforts for use in co-op and selling DPP portfolio products.
Strategize and consult with channel partners during the co-op planning process.
Track results of campaigns and use for co-op planning.
Perform channel marketing effectiveness assessments using data from multiple sources to identify opportunities to increase sales or amend tactical strategies with partners.
Track evolving A+ content requirements from partners and key digital industry trends.
Lead paid search strategy and its alignment with key channel partners within NA.
Channel Services Digital Toolbox
Manage Smart Services distributor portal & content.
Manage channel educational content library.
Manage distributor finder tool and align with channel strategy.
Provide support for field safety assessment program (SafeGUIDE™) and Channel product and application training (DuPont Academy)
Lead Channel digital communications including business notifications and promotional content.
Digital Product Merchandising
Work with MC lead and Marketing Manager to create and execute projects designed to improve product digital representation on DuPont and channel partner websites. This includes:
PIM syndication
SafeSPEC™ and SafeSPEC™ Mobile optimization
Video product merchandising
360-degree product photography
QR code strategy implementation
Responsibility for content management, merchandising collateral, and product information updates in distributor databases and on distributor websites.
Overall Digital Marketing Effectiveness
Lead Content Calendar Planning and Execution.
In partnership with Global Digital Marketing Manager, lead the planning of digital marketing initiatives including SEO & collaborate with agencies to execute/track KPIs.
Represent North America as part of the Global Digital Customer Experience (DCX) team.
Collaborate with members of the NA & Global marketing teams, cross-functional teams, and agency partners to ensure seamless integration of product launches & marketing initiatives across owned and partners’ digital channels.
Partner with NA Regional Marketing Manager, Global Marketing Manager, and global Digital Marketing Manager in developing greater rigor in leads and opportunities management within the region; collaborate to develop new or improved processes and provide training across the NA sales team.
Monitor competitors’ online content; provide strategic direction to internal stakeholders.Stay updated with the latest trends & technology in digital marketing & implement best practices.
Serve as social media subject matter expert for the region & stay current with the latest social media best practices & trends.
Qualifications
BA or BS in marketing, business, communications, IT, or similar role
At least 5 years in B2B Digital Marketing role or Sales/Marketing IT role
Experience with e-commerce tactics, digital product merchandising best practices, and KPI’s
Knowledge of Demand Generation tactics and Lead Conversion principles
Accomplished at leveraging full value from marketing automation processes and tools
Experience with Adobe Marketo (or similar marketing automation platform – Eloqua, HubSpot) and experience with website design and management
Understanding of Email open, click through, and bounce rate analyses
Understanding of customer buying journey steps and digital customer experience mapping & improvement
Hands-on experience with digital media, including SEM, display, social, email, and affiliate channels
Ability to translate business needs into digital programs and perform ROI analysis
Strong business judgment; comfortable managing, summarizing, and drawing insights from data
Change management experience; comfortable challenging status quo, yet getting buy-in
Strong sense of creativity, imagination, and innovation
Comfort and experience interacting and partnering with customers
Demonstrated critical thinking & learning agility
Excellent organizational and oral & written communication skills
Travel 20%
Join our Talent Community (http://careers.dupont.com/us/en/jointalentcommunity) to stay connected with us!
DuPont is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. If you need a reasonable accommodation to search or apply for a position, please visit our Accessibility Page for Contact Information (http://www.dupont.com/global-links/accessibility.html) .
(1)The separation transactions are subject to satisfaction of customary conditions, including final approval by DuPont's Board of Directors, receipt of tax opinion from counsel, the filing and effectiveness of Form 10 registration statements with the U.S. Securities and Exchange Commission, applicable regulatory approvals, and satisfactory completion of financing. _ _For further discussion of risks, uncertainties and assumptions that could impact the achievement, expected timing and intended benefits of the separation transactions, see DuPont’s announcement (http://www.dupont.com/news/dupont-announces-plan-to-separate-into-three-independent-publicly-traded-companies.html) .