Campus Pride Jobs

POSITION:Director of Database Marketing SCHEDULE: Full-Time / Day LOCATION: Reno NV SALARY: $90,000.00 to $125,000.00 Yr. DOE

TO APPLY:

Direct Link -https://phe.tbe.taleo.net/phe02/ats/careers/v2/viewRequisition?org=GRANDSIERRARESORTandcws=54andrid=21542

Careers Page -https://www.grandsierraresort.com/careers/

Please note, employers may close jobs on the website at any time.

MINIMUM/PREFERRED REQUIREMENTS:

• Bachelors degree in Marketing or Information Technology and/or appropriate Database Marketing/Casino experience.
• Thorough knowledge and understanding of player tracking and analysis systems.
• Experience with quantitative analysis and/or statistics, including one year of experience in programming languages (C++, Visual Basic, Java and SQL) helpful along with experience using relational databases (Access, SQL Server), Showcase and general financial analysis.
• Excellent organizational skills; experience with Microsoft Office programs; superior oral, written and interpersonal communication skills; ability to function both independently and in a team-oriented unit. Excellent project management and communication skills required. Must have intermediate MS Excel, Access, Word and PowerPoint skills.
• Must have well-rounded marketing and customer relations skills.
• Ability to develop and implement, as well as provide training for new programs initiatives.
• Proficient in computers, including database applications, e-mails and Internet.

JOB RESPONSIBILITIES/DUTIES:

The Director of Database Marketing is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers.

The Director of Database Marketing executes all aspects of data-related activities and administers the production of direct mail and player lists.

Oversees all database marketing projects to ensure the accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.

Evaluates the effectiveness of database marketing efforts and makes recommendations.

Assists in the development and execution of effective prospect and retention marketing programs for the property.

Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.

Accurately tracks redemptions of all database marketing programs.

Produces timely analysis reports to determine the profitability of Database Marketing programs.

Adheres to all regulatory, company and department policies and procedures.

Responsible for assisting in developing in accordance with established policies, procedures and controls.

Assist in the research, analysis and development of new systems for revenue growth throughout the casino environment.

Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.

Researches competitors usage of technology, as well as new technologies that may be of interest to the casino.

Develop queries and procedures to extract and communicate required information.

Utilize MS Access, MS Excel, Cognos, Oracle or another SQL client to add functionality to developed systems.

Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.

Assists in the creation of Return on Investment spreadsheets.

Assist and participate in marketing functions as required.

Assists in developing databases marketing plans and budgets.

Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.

Maintains confidentiality of customer information.

Ability to read, analyze and interpret financial reports and marketing analysis reports.

Work closely with related departments to manage and utilize cust