Job Information
JOHNSON OUTDOORS INC Director Brand Management Fishing in RACINE, Wisconsin
JOB REQUIREMENTS: Description Director Brand Management - Fishing At Johnson Outdoors, home to some of the world\'s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology. Anglers are eager to set their eyes on the newest Humminbird fish finders, get their feet on Minn Kota trolling motor foot pedals, and connect it all wirelessly with the iPilot Link - making it easier than ever to get their hands on more fish. But it is the people at Johnson Outdoors that make the company the success it is today! Come be a part of that success by joining the Brand Marketing team for these leading industry brands! Check us out on Cannon, Minn Kota, and Humminbird, or find us on Instagram and Facebook! Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you\'ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or hiking, sailing, fishing, kayaking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options. What you will do: The person in this role partners closely with senior brand leadership to develop the brand/marketing strategy for the business unit and to drive team go-to-market execution. Provides direction and leadership for some or all of the global brand and marketing functions, which may include including brand positioning, brand awareness, business case development, marketing communications, digital marketing, e-commerce, social media, market insights/analytics, product marketing/positioning/pricing. Leads cross-functional teams to execute and evaluate brand initiatives and innovation strategies. Partners with senior leadership in developing and driving the brand strategy to grow brand equity and brand identity and ultimately enhance consumer experience and loyalty. Leads cross-functional teams consisting of product development, engineering/R&D, sales, operations and other internal teams to execute brand and marketing initiatives. Leads the innovation process with an emphasis on front-end market research, consumer insights and voice of customer demand space identification. Leads a cross functional team throughout a phase-gate process for all strategic products. Provides leadership and direction over product marketing and communications to support brand development, product sales, long-term growth and annual revenue/profitability goals/initiatives. Provides leadership and direction for consumer/customer and marketing insights/analytics, including competitive trends, support brand initiatives and position the company for growth and... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/C569A3881940469E