Job Information
JOHNSON OUTDOORS INC Associate Brand Manager Fishing in RACINE, Wisconsin
JOB REQUIREMENTS: Description At Johnson Outdoors, home to some of the world\'s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Innovators from the very beginning, we change the way people fish with our breakthrough technology. Anglers are eager to set their eyes on the newest Humminbird fish finders, get their feet on Minn Kota trolling motor foot pedals, and connect it all wirelessly with the iPilot Link - making it easier than ever to get their hands on more fish. Come join the marketing team for these leading industry brands! Check us out on Humminbird, Minn Kota, Cannon , or find us on Instagram and Facebook! Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you\'ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options. About the Role: The person in this role assists with the execution of brand strategy and marketing tactics to successfully increase profitability and brand effectiveness based on consumer intimacy and consumer segmentation needs. Performs market insights/consumer intimacy research to identify trends, market best practice and opportunities to increase profitable growth. Executes marketing plans/campaigns and collaborates with various internal teams on communications, advertising, public relations, digital, social media, product packaging, promotional and point of purchasing marketing. What you will be doing: Under the guidance of a brand manager, provides input into the development of brand and marketing strategy. Executes brand initiatives to grow brand equity and brand identity in the market to enhance the consumer experience and loyalty. Manages and performs marketing insights/analytics, which includes the following: consumer insights, competitive analysis, market/penetration opportunities, market best practice, shopper and purchase path analysis, sales trends, potential implications, and product range gaps. Leads projects and work plans using internal and external resources. Regularly reports to marketing team on product sales performance and competitor activities including new products and unique marketing activities. Develops, directs, and interprets trade and consumer market research studies to identify trends and market opportunities. Strengthens brand equity by executing comprehensive and fully integrated marketing programs that address targeted consumer segment needs. Serves on a cross-functional team consisting of product development, engineering/R&D, sales, and operations to create innovation... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/63C812975B994554