Campus Pride Jobs

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Job Description

Are you looking for a supportive and collaborative workplace with great benefits and clear career development? You’ve come to the right place.

Why choose Manulife?

• Competitive Salary packages and performance bonuses

• Day 1 HMO + FREE coverage for your dependents (inclusive of same-sex partners)

• Retirement savings benefit

• Rewarding culture that values wellness and well-being

• Performance Bonus

• Global network of industry experts

• Extensive training resources

Job Description:

We’re looking for a Media Analyst who will be responsible for launching and managing paid search campaigns, tightly monitoring budgets, and bidding strategies, and conducting frequent A/B testing to gather relevant insights.

Have the skills and knowledge for the job? Learn more about the opening below!

Key Responsibilities:

• Create Paid Search strategies in collaboration with different marketing stakeholders, backed by thorough research using search engine tools and first party data to inform keyword planning, budgeting, etc.

• Regularly perform thorough keyword research to identify areas of opportunities within the account and to get a better understanding on competitor activity

• Write & test ad copy in order to identify messages that best resonates with audiences and drives higher business value

• Own the development, implementation, optimization and reporting of Paid Search campaigns across Google Ads and Microsoft Advertising

• Manage Paid Search campaign targeting and budgets on an ongoing basis, maximizing performance & spend at every opportunity

• Ensure all Paid Search campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs

• Implement a rigorous optimization schedule using data to improve in flight Paid Search campaigns and influence future campaigns, keyword research and ad copy development.

• Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders

Qualifications:

• 4 to 5+ years experience, including hands on keyboard experience in Google Ads and Microsoft Advertising

• In-depth knowledge of the Paid Search landscape

• High level understanding of digital media platforms and relevant metrics, and how Paid Search can contribute in achieving the overall marketing objectives in collaboration with other platforms

• Strong data analysis skills (Excel v-lookups, pivot tables, and basic functions, ideally including Adobe Analytics) in order to understand campaign performance, optimizations and improvement area

• Experiences in writing & testing comprehensive ad copy.

• Experience in Paid Search planning (including keyword research, competitor research and 1st party data analysis)

• Experience working in B2B financial services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition)

Let's make every day better together. Learn about our opportunities at JOBS.MANULIFE.COM

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact .