Job Information
Siemens Digital Industries Software Senior Marketing Analyst, Advanced Analytics in Plano, Texas
Job Family: Strategy
Req ID: 447337
Company Overview: Join our dynamic team at Siemens Digital Industries Software, where we are committed to driving growth and innovation in the marketing analytics space. We leverage cutting-edge technologies and methodologies to deliver actionable insights that shape our marketing strategies and drive business success.
Position Overview: We are seeking a highly skilled and experienced Senior Marketing Analyst, Advanced Analytics to join our team. The ideal candidate will have a strong background in marketing analytics, with a focus on advanced data analysis, revenue measurement, and strategic insights. This role will be instrumental in optimizing our marketing efforts and driving revenue growth.
Key Responsibilities:
Develop and implement advanced analytics strategies to support marketing initiatives.
Utilize Forrester’s B2B Revenue Waterfall™ to align marketing and sales efforts around customer value and maximize revenue potential.
Analyze and interpret complex data sets to provide actionable insights and recommendations.
Measure and evaluate marketing performance using functional and impact metrics, ensuring alignment with business goals.
Understand and support web analytics to track and optimize online marketing efforts.
Leverage Microsoft Power BI for data visualization and reporting.
Perform data cleaning and data engineering using dbt (data build tool).
Utilize Oracle and Snowflake databases for data management and analysis.
Apply knowledge of marketing technology, including Oracle Eloqua, Segment Data Capture, and Twilio Engage CDP.
Collaborate with cross-functional teams to identify and address opportunities within buying groups.
Create and maintain dashboards and reports to track key performance indicators (KPIs) and marketing effectiveness.
Conduct in-depth analysis of marketing campaigns, customer behavior, and market trends.
Present findings and recommendations to senior leadership and stakeholders.
Qualifications:
Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
10+ years of experience in marketing analytics or a related field.
Proficiency in data analysis tools and software (e.g., SQL, Python, R, Tableau).
Strong understanding of Forrester’s B2B Revenue Waterfall™ and its application in marketing and sales alignment.
Experience with functional and impact metrics to measure marketing performance.
Excellent analytical, problem-solving, and communication skills.
Ability to work collaboratively in a fast-paced, dynamic environment.
Soft Skills:
Team Collaboration: Ability to work effectively with cross-functional teams to achieve common goals.
Adaptability: Flexibility to adjust to changing priorities and new challenges.
Leadership: Capability to lead projects and mentor junior team members.
Communication Skills: Strong verbal and written communication skills to convey complex information clearly.
Attention to Detail: Keen eye for detail to ensure accuracy in data analysis and reporting.
Strategic Thinking: Ability to think critically and strategically to drive business decisions.
Process Optimization: Skills in optimizing processes to improve efficiency and effectiveness.
Data-Driven Decision Making: Proficiency in using data to inform and drive decision-making processes.
Cross-Functional Collaboration: Experience working across different departments to achieve business objectives.
Project Management: Strong project management skills to handle multiple tasks and deadlines.
Advanced Analytics Skills: Expertise in advanced analytics techniques and tools.
Stakeholder Engagement: Ability to engage and influence stakeholders at various levels of the organization.
We look forward to welcoming a talented Senior Marketing Analyst to our team who is passionate about leveraging advanced analytics to drive marketing success and revenue growth. Apply today and be part of our innovative journey!
Why us?
Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.
A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!
Siemens Software. Transform the Everyday
The salary range for this position is $101,900 to $183,400 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com . In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).
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