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Reference #: 2020491 The director of brand is a leadership role within the Strategy team and reports to the Director of Strategy.  This role is responsible for leading the implementation of integrated marketing and brand coordination for Carnegie Mellon. The director will lead brand programs and rollouts that build continuity and brand compliance while supporting the broad marketing strategy of UCM. The Director of Brand leads enrollment marketing efforts on behalf of UCM in coordination with our partners in enrollment/admissions, and supports development of marketing plans under the guidance of the Director of Strategy.

The director will ensure that marketing/brand efforts align to the university's brand blueprint and effectively communicate the university's strengths and differentiated advantages.

Your core job responsibilities include: Lead and develop a team focused on brand excellence. Lead development and implementation of marketing plans for university-level initiatives and priorities. Leads marketing research efforts specific to key content priorities (ex. AI) to prepare marketing recommendations for appropriate marketing messages and vehicles. Serves as a steward of brand integration in all aspects of client business, including various campus clients both external and internal. Develops brand guidelines and comprehensive brand training program for internal audiences in partnership with Marketing leadership, ensuring cohesive visual articulation of Carnegie Mellon's brand. Cultivate effective working partnerships across divisions, functions, levels and colleges/units. Foster a culture that leverages proven practices, audience insights, test and learn strategies, and measurement to fuel effective marketing practices. Lead and develop a team of professionals focused on internal brand alignment and prospective student marketing efforts. Provide brand consultation to academic colleges and administrative units to support the efficacy of their marketing efforts and promote alignment with the university's brand blueprint and marketing programs. Special projects as assigned unrelated to primary responsibilities previously listed. Examples include the AI initiative and Rales fellows program,. Integrated brand strategy efforts from liaising with internal/external vendor partners to managing to anticipate expectations of college/school colleagues and senior leadership. Staff Development - Develops and maintains knowledge of successful marketing communications efforts. Works with Office of Admissions on recruitment campaigns directing development of new creative collateral and oversees prospective student messaging efforts through management of enrollment marketing team. Provides guidance and mentoring for Associate Director of Admission and other marketing communications personnel in admissions and within the marketing communications team. Budgeting, Forecasting, Analyzing and Tracking Goals - Forecasts revenues and costs; tracks and analyzes accounts receivable; develops budgets to support client/team objectives and plans. Leverages brand messages to enhance national stature of CMU as well as ensuring internal brand alignment on collateral, video, web and events for various campus locations and initiatives.

Flexibility, excellence, and passion are vital qualities within University Communications & Marketing. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

Qualifications: Bachelor's Degree required, Master's degree preferred. At least six years of applied brand development work experience. Prior experience working in higher education marketing/brand management, with progressively res onsible roles. Management/supervisory experience.

A successful director of brand will be: An innovative brand leader with experience leveraging audience and market insights to develop marketing plans that are aligned with identified goals. A collaborator who has an analytical, curious, creative, and solution-oriented mindset and relies on metrics and data to inform, optimize and improve marketing and communications efforts. A channel-savvy marketer with experience maximizing prospective student audience reach and engagement using modern, multichannel, and integrated approaches. An experienced manager with proven experience providing guidance, leadership, and coaching for the brand team. A strong communicator with experience building partnerships with groups of internal constituents to achieve shared goals, including the ability to advance the strategic nature of the conversation about marketing initiatives. A strategic integrator who both sparks and brings together ideas, individuals and plans to advance efficacy and efficiency of marketing efforts across the university. A confident communicator with excellent active listening, writing and presentation skills and experience working directly with senior leadership. A proactive, self-starter who can progress multiple priorities and projects simultaneously through direct engagement or the leadership of others (indirect and direct).

Requirements: Successful background check

Additional Information: Sponsorship: Applicantsfor this positionmust becurrentlylegally authorized to workfor CMUin the United States. CMU will notsponsor or take over sponsorship of an employment visa for this opportunity. Joining the CMU team opens the door to an array of exceptional benefits, available to all full-time Carnegie Mellon University employees. Experience the full spectrum of advantages, from comprehensive medical, prescription, dental, and vision insurance to enticing retirement savings programs. Unlock your potential with tuition benefits, and take well-deserved breaks with generous paid time off and holidays. Rest easy knowing you're covered by life and accidental death and disability insurance. For a comprehensive overview of the benefits awaiting you, explore: .

Nomination and Application Procedures: Interested candidates are invited to apply byFebruary 9, 2024with a cover letter, resume, and through the CMU Workday application portal. Applications received after that date may be considered until the position is filled. Carnegie Mellon University is committed to diversity and inclusion, and we welcome applications from individuals of all backgrounds and experiences. Contact:Ferra Executive Searchhas been retained to manage the search. If you have any inquiries or nominations, please send an email to:Kevin Ferra, Founding PartnerFerra Executive Searchkevin@ferrasearch.comPlease use 'Director of Brand - Carnegie Mellon University' as the subject line when you contact Kevin

LocationPittsburgh, PA Job FunctionMarketing Position TypeStaff - Regular Full Time/Part timeFull time Pay BasisSalary More Information:

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Carnegie Mellon University considers applicants for employment without regard to, and does not discriminate on the basis of, gender, race, protected veteran status, disability, or any other legally protected status.