Campus Pride Jobs

Pitsco: Human Resources Department Job Announcement Job Title: Marketing Director Reports to: President Division: Marketing Wage: Depending on Experience Summary: The Marketing Director is responsible for the strategic marketing direction and brand expression of Pitsco Education. As the leader of the Marketing department, the director is responsible for growing Pitsco Education brand credibility; aligning marketing strategies and projects with long-term market goals; and driving marketing innovation through consumer insights and relevant brand experiences. This is accomplished by developing and maintaining a strategic marketing and communications framework through which a team of marketing professionals can operate and overseeing all marketing projects and plans. Essential Duties and Responsibilities (other duties may be assigned):

Translating business strategy into actionable marketing strategies and brand objectives

Facilitating the creation of marketing plans driven by long-term strategy insights and knowledge

Hiring, developing, and managing others in the marketing organization

Supporting and facilitating the development and execution of the annual marketing plan with knowledge of: o Market and educator insights o Cost and price constraints

Establishing and maintaining mid- and long-term priorities for the Marketing department

Developing and disseminating the Pitsco Education brand framework to the marketing managers for implementation

Managing and working closely with Sales to establish and maintain strategies and objectives for all K-12 customer groups

Managing and working closely with the Marketing team in achieving marketing tactics for the domestic and international markets

Collaborating closely with Sales and Customer Relations to guide all markets to implement the brand and communications platform

Developing and administering the annual marketing budget

Establishing business cases for new products and developing business plans

Creating marketing materials and writing copy for marketing materials

Ensuring the implementation of marketing best practices Qualifications/Requirements:

Bachelors degree in marketing or related field, or equivalent professional experience

Minimum of 10 years experience in marketing communications

Minimum of five years experience in people management

Knowledge of education industry preferred

Experience in brand development and management

Knowledge of and experience in all marketing disciplines

Demonstrable creativity and creative problem-solving skills

Excellent writer with strong verbal communication skills

Strong organizational and time-management skills

Ability to harmonize long-term vision with short-term goals and objectives

Computer skills, specifically the Microsoft Office suite

Flexible, results-oriented, proactive, self-motivated individual with a positive attitude

General office environment

Ability to be physically mobile with reasonable accommodation including ability to walk, balance, kneel, crouch, reach, stand, and stoop This position is open to Pitsco employees until Day, Month XX, 20XX, 4:00 p.m., at which time it will become open to the general public. Interested parties should complete and submit a bid slip (located on the Pipeline) to the Human Resources Manager.