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Job Summary

The overall purpose of this position is to develop and execute strategies that support and promote IEEE Robotics and Automation Society (RAS) products and services, as well as position the Society as a leader in the robotics and automation community. This position functions as an individual contributor, yet also oversees projects/people contingent on the initiative. This position is also responsible for Society marketing plan development and implementation, campaign strategies, brand affinity and reach, and collaborating with various IEEE teams. The individual in this role must be able to work with minimal supervision while independently managing concurrent projects. The incumbent will work across several related disciplines including (but not limited to): brand marketing, product promotions, Society visibility, analytics, member and volunteer communications, and social media. The Society is seeking a leader who has the ability to create engaging content and bring creative new tactics to the team.

The position will also manage other responsibilities including: research on competitors; attending and representing the Society at conferences; managing, coordinating, and presenting periodic marketing updates to various RAS committees, and the Board of Governors; and provide general staff support to volunteer committees, as needed. Additionally, the incumbent will manage the Media Services board and support all RAS boards in their marketing efforts.

Additionally, the incumbent plays a key role in driving the strategy, tactics and reporting for the Society. He/She collaborates with external agency partners and internal teams, and provides ongoing analysis, recommendations, and best practices education, based on results and industry developments.

The role reports to the Executive Director of the IEEE Robotics and Automation Society.

Key Responsibilities

• Day-to-day management and implementation of marketing and promotion plans, including the development of an overall marketing and brand strategy;
• Conceptualizes, builds and implements customized and effective promotions for all Society products, including membership, awards, conferences, and publications;
• Works closely with the RAS Digital Community and Presence Manager on integrating marketing and promotional content for the Society Website and digital channels;
• Provides strategic leadership for the Society’s social media presence in the areas of campaign creation, content development, and the monitoring of effort performance;
• Develops a deep understanding of all Society products and services in order to promote and market to the robotics and automation community, as well as related technical disciplines;
• Identifies opportunities for new partnerships across the Institute that allow for efficiencies, knowledge sharing and/or cost avoidance;
• Manages project timelines, budgets, and forecasts as assigned;
• Manages the Media Services board and supports all RAS boards in their marketing efforts;
• Ability to present in front of audiences effectively.

Technical Skills

• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights);
• Experience with content management systems (CMS) and website management;
• Familiarity with marketing automation software (e.g., HubSpot, Marketo);
• Strong understanding of SEO and SEM strategies;
• Ability to use graphic design software (e.g., Adobe Creative Suite) for creating marketing materials;
• Knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact);
• Competence in data analysis and reporting tools (e.g., Excel, Tableau);
• Basic understanding of programming languages (e.g., HTML, CSS) for website updates and maintenance.