Campus Pride Jobs

Company description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Responsibilities

While every engagement is unique, typical engagements require execution against the following tasks and deliverables:

• Ensure all data is accurately reflected in all reporting tools through quality assurance process

• Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies

• Assist with the creation of measurement plans outlining strategy and tactics required to assess brand performance

• Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports

• Synthesize media campaign data available into insights/recommendations about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects, or a combination of the two)

• Work with the BI Leadership to utilize the aforementioned insights/recommendations as the foundation for presentations, reports, and assorted client deliverables

• Maintain professional relationships with internal (PHM) stakeholders by communicating effectively and delivering on all data needs for which BI is responsible

• Clear understanding and demonstrated ability to successfully coach entry level employees on basics of BI Reporting platforms including but not limited to:

• Google Display & Video 360 (DCM)

• Data Visualization tools (Datorama, Power BI, Tableau)

• Search Ads 360/Adwords

• Social Reporting (Facebook/Instagram/Twitter)

• Web Analytics (Analytics360/Omniture)

• Contribute to competitive analyses and best practice audits

• Display ability to shift mindset in client/vendor/internal meetings from active listening to proactive participant, presenting new ideas and being able to generate personal POV on discussion topics

• Ability to operate autonomously and manage multiple deliverables

• Understanding of working within a matrixed organization and the ability to direct questions to the appropriate party necessary in order to quickly provide resolution to client issues/projects

Qualifications

• Strong analytical skills with demonstrated ability to be both strategic and tactical

• Ability to multi-task; ability to manage time, deadlines and prioritize work

• Capacity to work independently and contribute to larger team initiatives

• Understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers

• Superior skills with the following core competencies:

• Time Management

• Problem Solving

• Quantitative Skills

• Effective Communication

• Intellectual Curiosity

• Hands on experience with digital analytics tools (Google Analytics, Omniture)

• Power user of MS Excel; Proficiency in Word and PowerPoint is required

• Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus

• Experience in program measurement (online and/or offline) and test design a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

All your information will be kept confidential according to EEO guidelines.