Job Information
Caterpillar, Inc. Marketing Communications Consultant – Digital Marketing in Peterborough, United Kingdom
Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Job Title: Marketing Communications Consultant – Digital Marketing
Salary/Grade: £45k - £68k
Location : Peterborough
Benefits:
25 days annual leave,
Up to 10% bonus
Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10%
Contributory share scheme - Caterpillar will match 50% of the employee's contribution.
Optional flexible benefits including access to health and dental care plans for family members, EV car lease, holiday purchase.
Flexible working arrangements will be considered for this role, in-line with the needs of the business.
Sponsorship & Relocation is not supported for this role .
About IPSD:
Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat® and Perkins engines that power over 5,000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.
Job Purpose:
This position will act as a key digital marketing enabler within the Global Marketing Communications team for IPSD. The Marketing Communications Consultant – Digital Marketing will help support IPSD’s marketing campaigns and activities for the Perkins and Cat brands, their marketing initiatives, engine ranges, parts portfolio, and product support initiatives.
Job Opportunity:
An exciting opportunity to support the digital marketing of two global brands, Perkins and Cat, playing a key role in the development of new and innovative methods of interacting with key customer segments around the world.
The successful candidate will work as a Digital Marketing ‘expert’ within the Global Marketing Communications team, working closely with Sales and Marketing teams within the division and the Marketing and Digital teams across the Caterpillar Enterprise.
They will have a key role in the development of the division’s use of digital platforms and tools to drive sales growth with the engines and parts arenas, as well as contributing to the success of the leads and opportunities pipeline for the business online.
This person will play a key role in the development of new and innovative methods of communicating with key customer groups around the world, delivering global marketing campaigns, multi-media project, parts marketing initiatives and management of third-party agencies. You will closely with cross functional team members as well as wider Marketing and Services teams across the Caterpillar enterprise. You will work alongside the Regional Marketing team to provide support for digital campaigns and creative agencies to promote the Perkins and Cat brands, parts marketing initiatives and engine ranges.
What You Will Do:
You will support the development of the Perkins.com and Cat.com Industrial websites (and customer internal sites), updating, creating and executing an improvement content plan, working with the Marketing teams, external agencies and across the business.
Work with Web Analytics team to measure and report on digital marketing performance and use this data to drive continuous improvement.
Support the creation and execution of email marketing campaigns using Salesforce Marketing Cloud and Poppulo.
Build strong relationships with Digital Services across the Caterpillar Enterprise, ensuring that our divisions requirements are built into corporate initiatives and to leverage corporate digital tools and initiatives that can be implemented within the Division.
Advocate digital marketing best practices.
Ensure that corporate, distributor and dealer marketing material is in line with corporate brand standards.
Develop relationships with digital agencies / vendors and be involved in vendor selection process.
Play a key role in supporting the Global Communications team with the delivery of major new marketing initiatives.
Communicate strategic and tactical initiatives to project stakeholders including senior management where appropriate.
Assess new digital platform technologies, tools and techniques and regularly review in line with strategy for best fit for the business, including social channels.
Build relationships with other Marketing Teams across the Caterpillar Enterprise, sharing best practice and utilizing corporate solutions for the benefit of the Perkins and Cat Industrial engine brands.
What you will have:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:
• Communicates the importance of customer needs/expectations and commits to resolving them.
• Researches and verifies customer needs and expectations.
• Meets regularly with customers to understand their wants, needs and expectations.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Level Working Knowledge:
• Demonstrates experience participating in productive collaborative processes.
• Under guidance, initiates collaborative meetings.
• Helps promote collaboration across generations, functions, regions, and levels.
• Helps solve business problems and meet business goals through collaborative processes.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Level Working Knowledge:
• Shares ideas and is open to other opinions and views.
• Analyzes own assignments and work environment for creative changes.
• Exhibits interest in new ideas and experimentation.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
• Listens to feedback without defensiveness and uses it for own communication effectiveness.
• Makes oral presentations and writes reports needed for own work.
• Avoids technical jargon when inappropriate.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Working Knowledge:
• Provides prompt and effective responses to client requests and interactions.
• Differentiates the roles and responsibilities in a business relationship.
• Works with clients to address critical issues and resolve major problems.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Level Working Knowledge:
• Abides by the organization's policies on promotion and marketing communications to enhance business outcomes.
• Analyzes audiences during promotional and marketing communication events, to understand their perspectives.
• Assesses alternative delivery mechanisms for promotional and marketing communications.
• Assists in the development of marketing communication materials.
Top candidates may also have:
Extensive experience within digital marketing, email marketing (preferably Salesforce Marketing Cloud and Poppulo) and content management systems (preferably Adobe Experience Manager).
Previous experience using graphics packages such as Adobe Photoshop for websites.
Metrics-driven marketing mind with eye for creativity and experience within Google Analytics and other reporting tools.
Ability to work with global team from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences.
Holds a Marketing Degree or be qualified through demonstrated progressive work experience.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.
Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.
Posting Dates:
April 16, 2024 - April 30, 2024
Caterpillar is an Equal Opportunity Employer (EEO).
Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.