Job Information
Commonwealth of Pennsylvania Marketing Research Analyst (Program Analyst 2) in Pennsylvania
Marketing Research Analyst (Program Analyst 2)
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Marketing Research Analyst (Program Analyst 2)
Salary
$58,035.00 - $88,235.00 Annually
Location
Dauphin County, PA
Job Type
Civil Service Permanent Full-Time
Job Number
CSSC-2024-10687-08060
Department
Fish & Boat Commission
Division
FB Bur Outrch Ed Mktg
Opening Date
11/07/2024
Closing Date
12/6/2024 11:59 PM Eastern
Job Code
08060
Position Number
00068030
Union
Non-Union
Bargaining Unit
A3
Pay Group
ST07
Bureau / Division Code
00222801
Bureau / Division
FB Bur Outrch Ed Mktg
Worksite Address
1601 Elmerton Avenue
City
Harrisburg, Pennsylvania
Zip Code
17110
Contact Name
Nicole Thurstin
Contact Email
nthurstin@pa.gov
Description
Benefits
Questions
THE POSITION
Do you like to study data and find yourself asking questions about what else can be discovered? If so, the Pennsylvania Fish and Boat Commission has the perfect opportunity for you! As a Marketing Research Analyst, you will utilize data to help our dynamic marketing and outreach team enhance efforts to recruit, retain, and reactivate anglers and boaters in Pennsylvania. Apply today to become part of a team that is committed to caring for the natural world by showing people the joy of fishing and boating as well as the importance of caring for our waters and the life that depends on it!
DESCRIPTION OF WORK
As a Marketing Research Analyst, you will be responsible for overseeing and conducting market research, extracting data from internal and external sources, as well as performing analytical and evaluative work. Your dedication will help guide agency marketing initiatives that improve agency efficiency and effectiveness through recruitment, retention, and reactivation of anglers and boaters in Pennsylvania. Work includes gathering, organizing, and analyzing data to determine impacts of changes and developing solutions and recommendations, including developing statistical and narrative reports. As a contributing member of the creative team developing content for all Pennsylvania Fish and Boat Commission (PFBC) communication channels for outreach and marketing, you will have the opportunity to lead the analysis and review of marketing program outcomes to improve their effectiveness and impact on sales and engagement with PFBC initiatives. Work is performed independently to gather, manipulate, interpret, and synthesize data on market forces, trends, and human dimensions.
Interested in learning more? Additional details regarding this position can be found in the position description. (https://careers.employment.pa.gov/pd/PD_NEOGOV.asp?p=00068030)
Work Schedule and Additional Information:
Full-time employment.
Work hours are 8:00 AM to 4:00 PM, Monday - Friday, with a 30-minute lunch.
Telework: You may have the opportunity to work from home (telework) part-time. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg.
Salary: In some cases, the starting salary may be non-negotiable.
You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.
REQUIRED EXPERIENCE, TRAINING & ELIGIBILITY
QUALIFICATIONS
Minimum Experience and Training Requirements:
One year as a Program Analyst 1;or
Two years of analytical experience, one of which includes professional experience in program evaluation and the development of program recommendations, and a bachelor's degree;or
An equivalent combination of experience and training
Other Requirements:
This particular position also requires one or more years of full-time experience developing and utilizing database queries such as SQL queries to collect and organize data and extract relevant insights or answer predetermined questions.
This particular position also requires o ne or more years of full-time experience evaluating market research and industry trends to make informed decisions on marketing/advertising strategies.
You must meet the PA residency requirement (https://www.employment.pa.gov/Additional%20Info/Pages/default.aspx) . For more information on ways to meet PA residency requirements, follow the link (https://www.employment.pa.gov/Additional%20Info/Pages/default.aspx) and click on Residency.
You must be able to perform essential job functions.
How to Apply:
Resumes, cover letters, and similar documents willnotbe reviewed, and the information contained therein will not be considered for the purposes of determining your eligibility for the position. Information to support your eligibility for the position must be provided on the application (i.e., relevant, detailed experience/education).
If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements. Unofficial transcripts are acceptable.
Your application must be submitted by the posting closing date. Late applications and other required materials will not be accepted.
Failure to comply with the above application requirements may eliminate you from consideration for this position.
Veterans:
Pennsylvania law (51 Pa. C.S. §7103) provides employment preference for qualified veterans for appointment to many state and local government jobs. To learn more about employment preferences for veterans, go to www.employment.pa.gov/Additional%20Info/Pages/default.aspx and click the Veterans’ Preference tab or contact us at ra-cs-vetpreference@pa.gov .
Telecommunications Relay Service (TRS):
711 (hearing and speech disabilities or other individuals).
If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date.
The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania. The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply.
EXAMINATION INFORMATION
Completing the application, including all supplemental questions, serves as your exam for this position. No additional exam is required at a test center (also referred to as a written exam).
Your score is based on the detailed information you provide on your application and in response to the supplemental questions.
Your score is valid for this specific posting only.
You must provide complete and accurate information or:
your score may be lower than deserved.
you may be disqualified.
You may only apply/testoncefor this posting.
Your results will be provided via email.
Learn more about our Total Rewards by watching this shortvideo (https://www.youtube.com/embed/HtcSRnndflc?rel=0) !
See the total value of your benefits package by exploring ourbenefits calculator.
Health & Wellness
We offer multiple health plans so our employees can choose what works best for themselves and their families. Our comprehensive benefits package includes health coverage, vision, dental, and wellness programs.*
Compensation & Financial Planning
We invest in our employees by providing competitive wages and encouraging financial wellness by offering multiple ways to save money and ensure peace of mind including multiple retirement and investment plan options.
Work/Life Balance
We know there’s more to life than just work! Our generous paid leave benefits include paid vacation, paid sick leave, eight weeks of paid parental leave, military leave, and paid time off for most major U.S. holidays, as well as flexible work schedules and work-from-home opportunities.*
Values and Culture
We believe in the work we do and provide continual opportunities for our employees to grow and contribute to the greater good. As one of the largest employers in the state, we provide opportunities for internal mobility, professional development, and the opportunity to give back by participating in workplace charitable giving.
Employee Perks
Sometimes, it is the little “extras” that make a big difference. Our employees receive special employee-only discounts and rates on a variety of services and memberships.
For more information on all of these Total Rewards benefits, please visitwww.employment.pa.gov and click on the benefits box.
*Eligibility rules apply.
01
Select Certification- Do you possess one or more years of full-time experience developing and utilizing database queries such as SQL queries to collect and organize data and extract relevant insights or answer predetermined questions?
Yes
No
02
If you are claiming experience in the above question, please list the employer(s) where you gained this experience in the text box below. The employer(s) and a description of the experience must also be included in the appropriate sections of your application if you would like the experience to be considered in the eligibility decision. If you claimed you do not have experience, type N/A in the text box below.
03
Select Certification- Do you possess one or more years of full-time experience evaluating market research and industry trends to make informed decisions on marketing/advertising strategies?
Yes
No
04
If you are claiming experience in the above question, please list the employer(s) where you gained this experience in the text box below. The employer(s) and a description of the experience must also be included in the appropriate sections of your application if you would like the experience to be considered in the eligibility decision. If you claimed you do not have experience, type N/A in the text box below.
05
Have you been employed by the Commonwealth of Pennsylvania as a Program Analyst 1 for one or more years full-time?
Yes
No
06
If you are claiming experience in the above question, please list the employer(s) where you gained this experience in the text box below. The employer(s) and a description of the experiencemustalso be included in the appropriate sections of your application if you would like the experience to be considered in the eligibility decision. If you claimed you do not have experience, type N/A in the text box below.
07
How many years of full-time analytical experience, one year of which included professional experience in program evaluation and the development of program recommendations, do you possess? (Program evaluation is defined as interpreting and assessing the mission, goals, and objectives of a program area, the eligibility criteria for participants, and the required outcomes. Development of program recommendations is defined as utilizing the results of internal/external qualitative or quantitative research and analysis in order to provide suggestions on how to effectively proceed with the goals and objectives of a program.)
2 years or more
1 but less than 2 years
Less than 1 year
None
08
If you are claiming experience in the above question, please list the employer(s) where you gained this experience in the text box below. The employer(s) and a description of the experience must also be included in the appropriate sections of your application if you would like the experience to be considered in the eligibility decision. If you claimed you do not have experience, type N/A in the text box below.
09
How much graduate coursework have you completed in Qualitative, Quantitative, and Evaluative Research Methodologies; Program Evaluation and Measurement; Marketing Research; Financial Planning; Project Management; or Policy Analysis? If you are claiming credits/degree, you must upload a copy of your college transcript(s) for this education to be considered in the eligibility decision. Unofficial transcripts are acceptable. You must attach your transcript(s) prior to the submission of your application by using the "Attachments" tab on the left. You will not be able to add a transcript(s) to the application after it has been submitted.
If you answered this question based on education acquired outside of the United States, you must upload a copy of your foreign credential evaluation report. We can only accept foreign credential evaluations from organizations that are members of the National Association of Credential Services (NACES). A list of current NACES members can be found by visitinghttps://www.naces.organd clicking the Evaluation Services link. For more information on foreign education credentials, please visithttps://www.employment.pa.gov/Additional%20Info/Pages/default.aspx#q3and click on Other Information.
30 credits or more
Less than 30 credits
None
10
You must complete the supplemental questions below. These supplemental questions are the exam and will be scored. They are designed to give you the opportunity to relate your experience and training background to the major activities (Work Behaviors) performed in this position. Failure to provide complete and accurate information may delay the processing of your application, or result in a lower-than-deserved score or disqualification. Youmustcomplete the applicationandanswer the supplemental questions. Resumes, cover letters, and similar documents will not be reviewed for the purposes of determining your eligibility for the position or to determine your score.
All information you provide on your application and supplemental questions is subject to verification. Any misrepresentation, falsification or omission of material facts is subject to penalty. If requested, you must provide documentation, including names, addresses, and telephone numbers of individuals who can verify the validity of the information you provide in the application and supplemental questions.
Read each work behavior carefully. Determine and select which "Level of Performance" most closely represents your highest level of experience/training. List the employer(s)/training source(s) from your Work or Education sections of the application where you gained this experience/training.The "Level of Performance" you choose for each work behavior must be clearly supported within the description of the experience and training information entered in your application or your score may be lowered.In order to receive credit for experience, you must have worked in a job for at least six months in which the experience claimed was a major function.
If you have read and understand these instructions, please click on the "Yes" button and proceed to the exam questions.
If you have general questions regarding the application and hiring process, please refer to ourFAQ page (https://www.employment.pa.gov/Additional%20Info/Pages/default.aspx) .
Yes
11
WORK BEHAVIOR 1 – PROJECT PLAN DEVELOPMENT
Develops marketing research project plans, including recommending relevant areas of study impacting customer outreach and engagement. Determines information needed, relevant resources, and appropriate research and analysis methods and tools to ensure accurate, relevant results and adherence to project goals and objectives.
Levels of Performance
Select the Level of Performance that best describes your claim.
A. I have experience planning and developing MARKETING research projects. I was responsible for ensuring the final project met the goals and objectives.
B. I have experience planning and developing ASPECTS OF marketing research projects (i.e. information needed, sources, methods, or tools) UNDER THE GUIDANCE OF SOMEONE ELSE who was responsible for ensuring the final project met the goals and objectives.
C. I have successfully completed college-level coursework related to marketing research methods and development.
D. I have NO experience or education related to this work behavior.
12
In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, type N/A in the box below.
The name(s) of the employer(s) where you gained this experience.
The actual duties you performed related to planning and developing marketing research project plans.
Your level of responsibility.
13
If you have selected the level of performance pertaining to college coursework, please provide your responses to the items listed below. If you indicated you have no education/training related to this work behavior, type N/A in the text box below.
College/University
Course Title
Credits/Clock Hours
14
WORK BEHAVIOR 2 – DATA ANALYSIS
Collects and compiles marketing data and information such as market position, customer reach, public perception, target populations, and program impacts from electronic databases, visual observation, surveys, focus groups, or individual interviews. Uses statistical analysis tools and methods to analyze the data for marketing trends, patterns, and relationships.
Levels of Performance
Select the Level of Performance that best describes your claim.
A. I have experience collecting and compiling marketing or other human behavior data. I analyzed the data for marketing or human behavioral trends, patterns, or relationships.
B. I have experience collecting and compiling marketing or other human behavior data. I did NOT analyze the data for marketing or human behavior trends, patterns, or relationships.
C. I have successfully completed college-level coursework related to data analysis or statistical analysis.
D. I have NO experience or education related to this work behavior.
15
In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, type N/A in the box below.
The name(s) of the employer(s) where you gained this experience.
The actual duties you performed related to collecting and compiling marketing or human behavior data.
The actual duties you performed related to analyzing marketing or human behavior data.
Your level of responsibility.
16
If you have selected the level of performance pertaining to college coursework, please provide your responses to the items listed below. If you indicated you have no education/training related to this work behavior, type N/A in the text box below.
College/University
Course Title
Credits/Clock Hours
17
WORK BEHAVIOR 3 – PROGRAM EVALUATION
Evaluates marketing and customer outreach policies, procedures, and practices for effectiveness. Recommends program changes to maximize customer recruitment, retention, or engagement.
Levels of Performance
Select the Level of Performance that best describes your claim.
A. I have experience evaluating marketing or customer outreach policies, procedures, or practices for effectiveness. I recommended program changes to maximize customer recruitment, retention, or engagement.
B. I have experience evaluating marketing or customer outreach policies, procedures, or practices for effectiveness. I did NOT recommend program changes to maximize customer recruitment, retention, or engagement.
C. I have successfully completed college-level coursework related to marketing or consumer behavior.
D. I have NO experience or education related to this work behavior.
18
In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, type N/A in the box below.
The name(s) of the employer(s) where you gained this experience.
The actual duties you performed related to evaluating marketing or customer outreach policies, procedures, or practices.
Examples of marketing or customer outreach policy, procedure, or practice improvements you recommended.
Your level of responsibility.
19
If you have selected the level of performance pertaining to college coursework, please provide your responses to the items listed below. If you indicated you have no education/training related to this work behavior, type N/A in the text box below.
College/University
Course Title
Credits/Clock Hours
20
WORK BEHAVIOR 4 – WRITTEN COMMUNICATION
Develops narrative reports that present information from data analyses to provide for program/project planning or management. This may include creating infographics such as tables, graphs, and charts. Creates media and digital media content for public consumption in the form of websites, blogs, or email campaigns.
Definition:- An infographic (information graphic) is a representation of information in a graphic format designed to make data easily understandable at a glance and illustrate data patterns and relationships. Also referred to as "data visualizations", examples include tables, charts, graphs, and maps.
Levels of Performance
Select the Level of Performance that best describes your claim.
A. I have experience developing narrative reports of data analyses including creating supporting visual graphics/infographics AND I have experience creating media/digital media content for public consumption (i.e. websites, blogs, email campaigns).
B. I have experience developing narrative reports of data analyses including creating supporting visual graphics/infographics. I do NOT have experience creating media/digital media content for public consumption (i.e. websites, blogs, email campaigns).
C. I have experience developing creating media/digital media content for public consumption (i.e. websites, blogs, email campaigns). I do NOT have experience developing narrative reports of data analyses including creating supporting visual graphics/infographics.
D. I have successfully completed college-level coursework related to business writing, technical writing, journalism, media, or digital media.
I have NO experience or education related to this work behavior.
21
In the text box below, please describe your experience as it relates to the level of performance you claimed in this work behavior. Please be sure your response addresses the items listed below which relate to your claim. If you indicated you have no work experience related to this work behavior, type N/A in the box below.
The name(s) of the employer(s) where you gained this experience.
The actual duties you performed related to developing data reports, including details of your experience creating the narrative and infographic information.
The actual duties you performed creating media/digital media content for public consumption.
Your level of responsibility.
22
If you have selected the level of performance pertaining to college coursework, please provide your responses to the items listed below. If you indicated you have no education/training related to this work behavior, type N/A in the text box below.
College/University
Course Title
Credits/Clock Hours
Required Question
Agency
Commonwealth of Pennsylvania
Address
613 North Street
Harrisburg, Pennsylvania, 17120
Website
http://www.employment.pa.gov