Job Information
ASSA ABLOY Manager, Marketing Communications in Palm Beach Gardens, Florida
Career Opportunities: Manager, Marketing Communications (33000)
Requisition ID 33000 - Posted - HID Global Corporation - IAMS - Authentication - USA: Florida (Palm Beach Gardens) - Communications & Corporate Affairs - Posting Country (1) - Yes - Mid-senior level - Travel Required: 11%-30%
Job Description Print Preview
An Amazing Career Opportunity for a Manager, Marketing Communications!!
Location: Palm Beach Gardens, FL, Austin, TX or Eden Prairie, MN United States
Job ID: 33000
The Marketing Communications Manager is responsible for strategizing, designing and executing marketing campaigns and owns the digital strategy for the Workforce Identity Management business unit, part of the Identity and Access Management Solutions (IAMS) Business Area (BA). Offerings include identity authentication for workforce, visitor management, and physical identity and access management.
Diplomacy, professionalism, excellent collaboration with cross-functional teams and strong people leadership are necessary skills. As the role covers a large portfolio, broad experience in marketing campaign types would prove useful. These include volume-based performance marketing, highly targeted account-based marketing and a passion for storytelling – both with written and numerical data interpretation.
Who are we?
HID Global powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.
We are a high-tech software company headquartered in Austin, TX, with over 4,000 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo
As our Manager, Marketing Communications , you’ll support HID’s success by:
Strategizing, creating and developing Workforce Identity Management solutions marketing campaigns in close coordination with Product Marketing Manager and BU leadership. The successful candidate can clearly demonstrate how marketing supports the business in reaching measurable, strategic outcomes
Developing, monitor and optimize demand creation programs, ensuring quality lead generation and revenue opportunities
Collaborating with BU and area marketing sales and global resources in the development of campaign assets including video, webinars, press releases, social media content, podcasts, collateral, blogs, customer case studies, infographics, etc.
Developing product positioning, value proposition and differentiation messaging in collaboration with Product Marketing Management for cohesive and effective campaigns
Working with digital engagement resources to ensure that inbound buyers’ journey is engaging and performing to targets – this includes implementing recommended best practices for webpage refreshes and optimization as well as blog, email, landing page, paid media, audience segmentation and content ideation
What we will love about your background:
Proven record of strategic demand generation and pipeline contribution towards revenue targets
Embrace an agile mindset where learnings and metrics are used incrementally to adjust towards the best outcomes
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Extensive experience creating and implementing successful demand creation, lead nurturing and pipeline acceleration programs
Strong interpersonal skills; ability to work well with other team members, product management, sales, customers, etc.
Strong project management skills and the ability to balance multiple priorities
Strong writing and editing abilities. Capable of crafting compelling web copy and writing for SEO content creation
History of content creation, content marketing experience and developing a digital buyers journey
Proficient in SEO/SEM foundations and best practices
History of budget management and demonstrated ability to work within fixed budgetary guidelines
Proven record of supporting sales to meet or exceed pipeline and revenue targets
Proven ability to work independently and prioritize his/her time in alignment with BU priorities
Your Experience and Education include:
BA/BS degree in marketing, communications or related area. Candidates with equivalent education plus relevant work experience may also be considered
Minimum 8 years’ experience in B2B digital marketing / demand generation / integrated marketing
Minimum 2 years’ experience marketing a SaaS product
1+ year experience managing a small marketing team of 1-5 direct reports
Physical security and/or cybersecurity experience is a plus
Experience in working with and managing external vendor/partner relationships
Experience working with an agile framework such as OKR’s, sprints or scaled agile is a plus
Who you are as a Team Member:
Exceptional communication skills, both written and verbal
Willingness to ‘roll up sleeves’ and dive deep into tactical work when necessary
Good interpersonal skills, willingness to learn and continue to grow professionally
Strong team player and ability to work well with others
Why apply?
Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise
Innovation: You embrace challenges and want to drive ambitious change
Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly
HID is an Equal Opportunity/Affirmative Action Employer – Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation.
We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
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