Raising Cane's Regional Director of Marketing - Orlando, FL in Orlando, Florida
Restaurants will always be the center of our business. As we strive to achieve Raising Cane’s Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success!
At Raising Cane’s, we support our Restaurants with both Business Unit & RSO support. Our commitment & dedication to Restaurant support is a competitive advantage! Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. The various Support Departments or Functions are led by best-in-class experts. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers.
The Business Unit Leader will lead & direct the Business Unit Team. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its’ goals.
Position / Role Description
Restaurant Marketing is the implementation of the Raising Cane’s brand and Marketing Strategy. At Cane’s, Restaurant Marketing is executed through localized “Caniac” (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with “for profit” organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with “non-profit” organizations).
The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes.
Required Core Competencies
Team oriented, collaborative & culturally aligned (Work Hard & Have Fun!)
Restaurant Support focused!
Sales driven & Profit smart
Exercises good judgment & decision making
Internally motivated & trustworthy
Problem solver, analytical, detailed & process oriented
Self-starter, organized and able to manage multiple priorities (project management)
Excellent interpersonal & communication skills
Ability to establish goals and convert plans into action
Data-driven and Results oriented
Principal Responsibilities & Duties
Primary Responsibility – Support Restaurants
Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations – frequency and execution of touch points varies with Operator tenure and individual Restaurant performance
Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs
Responsible for enforcing Raising Cane’s brand standards and Restaurant Marketing philosophies
Secondary Responsibility- Support Business Unit(s)
The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals)
Lead Regional Area Leader of Marketing team and reinforce Business Unit routines
Tertiary Responsibility – Support Function
Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators
Influence function support resources and priorities
Position / Role Requirements
Expert knowledge of core marketing concepts and competencies
Operational mindset with strong interpersonal skills
Strong brand and financial acumen
Expert time management and project organizational skills
Business Unit Requirements
Acts as a role model, consistently represents & lives Cane’s Values
Adherence to Company “How We Do Business” requirements
Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned)
Ability to Travel 50-70%; within designated area
Bachelor’s Degree Required – Marketing & Communications degree preferred
8+ years of Marketing experience required
Field Marketing experience in a multi-unit restaurant /retail environment (“trade area based” marketing planning & execution)
Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact
Connect With Us! Not ready to apply? Connect with us (https://applycorporate-raisingcanes.icims.com/connect) for general consideration.