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The Walt Disney Company Licensing Manager - Publishing in Orlando, Florida

Job Summary:

From toys to apparel, books to games, and much more, Disney Consumer Products, Games and Publishing (CPGP) brings our company’s products, through stories and characters, to markets worldwide. With a portfolio of renowned franchises including Disney, Pixar, Marvel, Star Wars, 20CS and National Geographic, our efforts to deliver innovative and experiential products, designed to entertain and inspire, is industry leading and category shaping.

The Licensing Manager is responsible for managing a group of publishing licensees with the goal of meeting or exceeding predetermined revenue targets and growth objectives. Autonomously manages mid-sized and/or strategic accounts.

This posting is a talent pool for upcoming roles within Consumer Products, Games & Publishing


Finance and Business Planning:

  • Accountable for developing, proposing, overseeing and implementing the business strategy for Publishing categories including learning and coloring & activity.

  • Fiscal responsibility for assigned accounts to include annual budget planning and quarterly revenue forecasting.

  • Responsible for new business and revenue growth opportunities with existing licensees.

  • Provides licensee/product information in support of marketing and brand presentations and sales meetings.

Category Management:

  • Acts as ambassador for the category. Seeks and shares data, research and trends with respect to the competitive landscape. Analyzes and understands market trends, consumer trends, retailer and industry needs

  • Strategizes and makes thoughtful recommendations for new business opportunities. Analyzes account (licensee and retailer) business performance and develops growth objectives that are aligned with Disney Publishing Worldwide initiatives.

  • Develops and implements product strategies, merchandising and marketing plans to ensure that sales are maximized and marketing objectives are met.

  • Ensures licensee requests are researched and addressed in a timely fashion.

  • Manages the contract lifecycle for their portfolio of licensees.

  • Supports Senior Manager in everyday responsibilities such as contract and amendment process, financial analysis, preparing presentations and other projects as necessary.

Product Development:

  • Partners with Product Development team to innovate and bring to market compelling new product for categories managed.

  • Ensures licensee product lines reflect Disney quality and brand/property objectives.

Retail, Sales and Marketing:

  • Maintains general knowledge of the retail landscape and monitor retails sales performance of key licensees and programs. Performs retail-shopping analysis.

  • Provides any licensee /product information in support of marketing and brand presentations and sales meetings.

  • Builds strong team-oriented relationships with other CPGP franchise teams and business units, to develop opportunities of coordination with other categories, lines of business and departments and/or cross-promotional opportunities.

Basic Qualifications:

  • Strong understanding of brand positioning, retail business development function, retail distribution and the retail environment

  • Highly detail-oriented. Excellent organizational and project management skills

  • Ability to handle several tasks/assignments simultaneously and to maintain flexibility to adapt to changing priorities

  • Excellent communication & presentation skills

  • Self-starter, motivated, proactive, dependable, able to work in a fast-paced environment

  • Analytical/strategic thinker

  • Team player with strong interpersonal skills

  • Proficient with Microsoft Office applications, especially Excel, Word and PowerPoint; knowledge of financial tracking systems preferred

Required Education

  • Bachelor’s Degree + 5 yrs. of directly related experience

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at


Job ID: 860804BR

Location: Orlando,Florida

Job Posting Company: Disney Parks & Resorts

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.