Job Information
Nexstar Media Group Digital Account Executive in Oklahoma City, Oklahoma
LOCATION: KFOR-TV
DATE: November 21, 2023
POSITION TITLE: Digital Account Executive
REPORTS TO: Digital Sales Manager
KFOR News Channel 4 Oklahoma City is looking for A Digital Account Executive to represent our suite of digital media solutions and local news platforms as our digital sales lead. If you are a professional, customer-focused, self-starter who likes to win we want to hear from you.
Purpose/reason for this Position:
The Digital Account Executive is the digital marketing services sales lead and will report to the Digital Sales Manager. They will be responsible for pursuing digital media advertising sales. We’re seeking a persuasive digital professional who is passionate about digital media trends and who will relentlessly pursue business. The DAE will be responsible for generating and growing digital marketing service revenue for the company.
The DAE will thrive in a business development role, which includes identifying key prospects, cold calling, conducting in person and remote client meetings, identifying client needs, building strategy, effectively presenting proposals, and ultimately closing business. The ideal candidate will have proven success at selling a large portfolio of digital media solutions, including but not limited to, Targeted Video Solutions, Connected TV, Digital Audience and Reach Extensions, SEM, SEO, Social Strategy, Email Marketing, and Mobile, as well superior knowledge of new and emerging digital advertising technologies and strategies.
Core Job Functions:
Responsible for driving new digital sales (by assessing and facilitating the use of best practices in solutions-based selling), and upselling of existing key account advertisers.
Selling interactive, online/digital advertising solutions using metrics such as page views, ad impressions, click-throughs, time visible, and client ROI.
Selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), YouTube TrueView Video Ads, and Targeted Display Advertising.
Identifying and understanding the clients’ advertising needs and developing ideal marketing solutions.
Establish, maintain, and grow meaningful client relationships.
Develop effective and efficient digital marketing strategies for agencies and direct clients.
Create and deliver comprehensive and compelling proposals recommending appropriate solutions.
Effectively utilize all sales tools and resources provided to research, develop, and execute digital ad campaigns.
Have a level understanding of digital platforms, targeting capabilities, campaign execution, and digital metrics and analytics.
Meet and exceed assigned revenue goals.
Minimum Knowledge Skills & Abilities:
Excellent written, oral and presentation skills are required. Must possess a valid Driver's License (or be able to obtain one). Individual must also have strong computer skills. Knowledge of Google Analytics, Google Ad Manager, and WordPress is preferred.
The Ideal Candidate Has:
Bachelor’s degree, or equivalent experience
Sales Experience Preferred
Knowledge of digital marketing services and effective use for clients.
Willingness to learn new digital tactics and selling styles.
Ability to independently develop advanced and value-based digital strategy recommendations.
Ability to analyze digital performance metrics, identify trends and make appropriate recommendations for campaign refinement and/or optimizations.
Statement about Other Duties:
The foregoing is not necessarily an exhaustive list of all functions essential to the job for which the employee is responsible, nor an exhaustive list of the minimum requirements and specifications necessary to perform the essential functions, including all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different functions be performed when circumstances change or exigencies require it.
Apply by going to the link listed below and then filter the job search by location (US-OK-Oklahoma City). This will allow you to view all current postings for KFOR jobs.
Apply at: https://nexstar.wd5.myworkdayjobs.com/nexstar
Nexstar is an Equal Opportunity Employer
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.