Job Information
Nestle Healthcare Professionals (HCP) Omni-Channel Manager in North York, Ontario
Nestlé Health Science was created in 2011 by Nestlé, the leading food and beverage company. We are a unique health science company focused on advancing the role nutrition plays in changing the course of health for consumers, patients and healthcare professionals. Focused on delivering quality-of-life benefits through nutritional solutions, we harness scientific and clinical advances to improve health through managed nutrition. Behind our pioneering company are 3,000 people around the world who are driving breakthroughs and innovating for impact. With a global presence in about 50 markets, we invite you to impact the future of health and your career with us.
Position Snapshot
Business area: Nestlé Health Science
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid
What to Expect:
The HCP OMNI Channel Manager at Nestlé Health Science is responsible for designing, implementing, and driving a comprehensive communication strategy to engage healthcare professionals (HCPs). This includes leading channels such as a dedicated HCP website, personalized online content, marketing emails, third-party association campaigns, and webinars. The manager will work closely with the Salesforce Excellence, Category Sales Development, and Marketing to build a cohesive plan that enhances business impact.
A day in the life:
Own and continuously refine the HCP OMNI Channel Framework at Nestlé Health Science
Develop the strategy for HCP OMNI Communication in collaboration with Marketing, SFE, CSD, and Medical Affairs/Regulatory (including 1yr & 3yr plans)
Lead external agency partnerships to enable campaign execution
Stay on top of the latest trends, tactics and innovation within digital channels relevant to HCPs
Translate OMNI segmentation strategies into HCP journey maps to deliver personalized experiences to move HCPs down the brand engagement funnel
Responsible for end-to-end program, deriving insights from data to optimize performance
Work in close collaboration with SFE & CSD to measure business impact of OMNI plans
Represents Canadian market to Global team, & brings standard processetakeawaysings from other markets
Lead technology requirements that enable HCP OMNI Strategy & digital personalization
Liaise with Digital Operations to bring HCP OMNI Channel Strategy to life through technology
Provides technology requirements to digital & IT teams to optimize digital experience
Lead first party data collection and dynamic profiling ensuring it meets Canadian Privacy Policy laws, as well as internal standard processes for data management
Provide ongoing reporting in Monthly Operational Reviews, to senior leadership and global teams at quarterly business reviews etc to track overall performance of the channel
Campaign Planning & Execution
Responsible for campaign calendar with Marketing & instilling standard processes to increase engagement
Liaise with Marketing, Medical Affairs & Agency to deliver campaigns (email, webinars, etc)
Liaise with Agency to set up journeys within ESP to enable automation at scale
Drive continuous data hygiene with partners, working closely with IT to implement & optimize
Champion A/B testing to continuously improve performance and identify new opportunities
Define critical metrics, create & present campaign reports providing key takeaways and future recommendations
Role Requirements
5 years of HCP Marketing Experience, with strengths in designing omni-channel communication plans
Digital capabilities a must, with strong understanding of marketing technology ecosystems (websites/databases/email etc)
Experience developing & implementing digital journeys across multiple touchpoints, on and offline
Ability to translate data into actionable insights
Preferred Skills
Strong entrepreneur
Excellent communication with internal and external collaborators
Benefits
Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Four weeks of Vacation and five personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
Adoption benefits to remove some of the financial barriers associated with adoption
Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Additional discounts on a variety of products and services offered by our preferred vendors and partnerships
What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application.
Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.
If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.
#LI-Hybrid
Nestlé is 308,000 employees strong and are driven by the purpose of enhancing the quality of life and contributing to a healthier future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic international working environment with constant opportunities for development. Want to learn more? Visit us at www.nestle.com.