Job Information
Choice Hotels Senior Director, Upscale Brand Operations and Performance in North Bethesda, Maryland
Who are we looking for?
Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Senior Director, Upscale Brand Operations & Performance in the Upscale Brands Segment. The Upscale Brands Segment is the team that supports, oversees, and develops our Upscale portfolio. As a key member of our Upscale Brands Segment, you will lead the design and development of branded programs across all three verticals within upscale: Operations, Brand and Commercial.
Are you strategic-minded, collaborative, and able to drive implementation? We invite you to apply today for our Senior Director, Upscale Brand Operations and Performance role and #MakeItYourChoice.
Your Responsibilities
Brand Strategy and Performance
Lead, coach, and develop organization with an aggressive focus on program development plans that will drive performance gains, enhanced guest satisfaction and increased brand compliance across the Upscale Segment.
Direct the development and execution of consumer and/or operational testing and appropriate measurement mechanisms with a focus on owner Return on Investment (ROI), Revenue Per Available Room (RevPAR), Likelihood to Recommend (LTR), and unit growth. Work with Brand Compliance to manage collection and analysis of program compliance data.
Provide monthly updates to the Brand Leadership team on portfolio performance (current and forward-looking trends), including a high-level summary of strategy and tactics to drive improvements.
Establish a portfolio review process for Management Companies and Owner/Operators to ensure performance alignment.
Identify best practices to leverage across the brand portfolio.
Manage and sustain existing brand initiatives in the form of rules and regulations updates, handle franchisee inquiries to the brand programs.
Oversee the Franchisee Value Proposition across brands and play a significant role in shaping priorities for Franchisee-focused work streams.
Proactively seek opportunities to improve the profitability of existing franchisees.
Operational Excellence
Leverage peer relationships (Choice Revenue Management (ChoiceRM), Cambria Field Sales, Sales Operations) to partner with to drive top-line revenues at portfolio hotels and drive compliance with programs and resources.
Partner with Franchisee Architecture & Design, Onboarding, and Learning Center Segment Operations to support and ensure successful openings.
Leverage resources within the broader Choice organization to identify new opportunities that drive incremental revenue, enhance guest satisfaction, increase operating efficiency and expense containment at the hotel level.
Team and Organizational Leadership
Lead a small team of project managers and establish common systems around tools, processes and systems.
Act as segment center of excellence on project management and other process related items.
Your Experience, Skills & Competencies
Bachelor’s degree in Hotel Management, Business Management, or a relevant field of study from a four-year college or university. Master’s Degree Strongly Preferred.
Minimum 12 years of operational experience with a major hotel group and/or hotel management company including on-property (GM) and above property leadership roles preferred.
Significant success in developing and implementing effective strategies for positive change and enhanced profitability.
P&L responsibility for a multi-unit portfolio preferred.
Successfully demonstrated experience in process development, management, and measurement.
Dynamic and highly intelligent leader who can inspire confidence and credibility throughout the organization.
Excellent leadership skills with a proven ability to develop relationships with associates at all levels of the organization and drive results in a team-oriented environment.
Excellent business-savvy with a consultative approach and holistic business view; ability to influence and collaborate with leaders across organizational lines in a highly matrixed organization.
Excellent ability to manage ambiguity combined with an ability to leverage data and create a foundation of data-supported decision making.
Excellent analytical and forecasting skills; previous experience with successful budget management including strong financial acumen.
Excellent verbal and written communication skills with the ability to communicate across all stakeholder groups including small and large group settings, both internal and external.
Ability to understand and apply technology and related tools.
Fully proficient in Microsoft Word, Excel, PowerPoint, Access, Outlook.
Flexibility in creating and making changes or re-directing initiatives to continuously improve the strategy and organization, showing comfort with change management, and working in a matrix-based organization.
Your Team
This is a leadership role that will report to the Senior Vice President & GM, Upscale. You will have 2 direct reports and collaborate with cross functional departments on a regular basis.
Your Work Location
As our Senior Director, Upscale Brand Operations and Performance, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
About Choice
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.
About Choice Hotels Financial Performance
Record total revenues grew 10% to $1.5 billion for full-year 2023 compared to the same period of 2022. Adjusted EBITDA for fourth quarter 2023 increased 11% to $125 million from the same period of 2022. Fourth quarter 2023 adjusted diluted EPS increased 14% to $1.44 compared to the same period of 2022. Please click here (https://investor.choicehotels.com/news/news-details/2024/Choice-Hotels-International-Reports-Fourth-Quarter-And-Full-Year-2023-Results/default.aspx) to review highlights of our Fourth Quarter and Full-Year 2023 Results.
* PLEASE NOTE: This role is not eligible for sponsorship *
Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.