Job Information
Hearst Communications, Inc. Vice President, Ad Product Marketing in New York, New York
Why Hearst Magazines
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone. But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
The VP, Ad Product Marketing is a critical thought leadership role on the Advertising Product team for Hearst Magazines. This role will oversee a team that is responsible for all aspects of marketing campaigns across our digital advertising formats and data solutions to support an expansive portfolio of ad products, full funnel and globally. The advertising business at Hearst Magazines must meet the needs of a wide array of advertising partners and ensure that our readers across our 29 brands are met with premium, relevant ad experiences.
The VPwill join Hearst Magazines at an exciting time. You will propel the next generation of Hearsts digital advertising solutions to life, launching new products while championing existing digital ad solutions. You will be responsible for creating highly engaging and relevant marketing experiences that bring to life our digital advertising products, working in tandem with key partners to achieve quarterly and annual goals. The person in this role may also be tapped to contribute to proactive pitches and is expected to speak externally and represent Hearst Magazines advertising.
You will be responsible for leading a team of product marketing professionals, spanning across the entire suite of digital ad products (onsite, social, data, commerce), creating compelling product narratives that position Hearst as a future-proofed leader in the industry, and supporting the ad sales team by crafting sales enablement and marketing materials designed to attract and retain advertising clients. This role is ideal for a creative thinker who understands the digital ecosystem and the changing landscape in the digital ad space. You thrive in fast paced environments, have a passion for storytelling, and value collaboration.
The VP, Ad Product Marketing, Global will manage go-to-market, deployment and commercialization of products and services that drive advertiser success and business growth across Hearst Magazines digital advertising globally. The VP will report into the SVP, Ad Product and Data, and partner closely with key stakeholders across product, data insights, ad sales, client success, and ad revenue operations.
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
Minimum Salary: 0.00 Maximum Salary: 0.00 Salary Unit: Yearly