Foote, Cone & Belding Sr Engagement Planner in New York, New York
Demonstrates the ability to create big brand ideas and put them into action. Responsible for the day-to-day activity on assigned accounts. Demonstrates creative and innovative thinking in both their approach and work product. Works closely and collaboratively with account, media, and creative teams to nurture ideas. Grows client relationships to include key mid level clients in marketing and research. Develops strong presentation skills. Ensures a broad understanding of research and is capable of developing creative approaches to how research can help provide insights. Has the ability to begin fostering strong relationships with middle level marketing clients and has begun to earn their trust and respect.
Channel Selection & Audience media preference
Help to figure out how/why/where potential customers get their information
Conduct insight mining and literature reviews, take part in market research, provide input into discussion guides
JOB DUTIES & RESPONSIBILITIES
Serve as key planning team member on the brand team for the healthcare business and ultimately assure the quality of the strategic and creative products the team produces.
Has an overall responsibility for understanding the business, consumer and creative issues, leveraging insights, writing briefs and conducting briefings on several brands.
Marry strategic and creative aptitude in order to create meaningful, memorable and measurably impactful engagement strategies for health/wellness space.
Provide insights into the value and limitations of both on and offline channels.
Develop collaborative relationships with account management, media, creative counterparts and senior marketing clients.
Qualifications EDUCATION DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED Bachelors Bachelors Marketing, Strategic Planning, Psychology, Copywriting or Sociology
LICENSES & CERTIFICATIONS
EXPERIENCE MIN YEARS AREA OF EXPERIENCE REQUIRED/PREFERRED 7 years
KNOWLEDGE & SKILLS
Proficiency in Microsoft Word, Excel, PowerPoint
Possesses a creative mind
For U.S. Job Seekers
Primary Location: United States-New York-New York City
Job: Account/Strategic Planning
Organization: FCB Health
It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.