JPMorgan Chase Sr. Associate, Marketing Engagement Campaign Strategy in New York, New York
The Wealth Management Engagement Marketing Strategy team will define the vision and develop an aggressive test & learn agenda to innovate and re-imagine how we engage with our existing clients. As marketing strategy lead you will partner with the Engagement team, product marketing strategy and key partners to launch key strategic marketing initiatives supporting multiple lines of businesses. A key focus of your role will be bringing to life new personalized seasonal & marketing-driven engagement campaigns -- all with the goal of driving satisfaction and deeper relationships with your customers.
You enjoy creating a vision that directly addresses the customer needs and at the same time is performance driven-you're a marketer that is passionate about your customers. In this new role, you'll be responsible for the ideation, strategy, socialization and insights of multi-channel marketing campaigns-partnering closely with an execution team to bring the campaign to life. You'll be able to quickly the ground running because you've already proven in your career that you're able to successfully launch complex campaigns and oversee all aspects of the initiative.
Your ideal working environment has the fast-paced start-up feel, but the resources and strong brand reputation of a large stable company.
Experienced across key marketing channels and are comfortable rolling up your sleeves
A leader who takes ownership and pride in your work - engaged from end-to-end
Comfortable with data and identifying key insights to shape future marketing campaigns
An innovative thinker who grounds your ideas in key insights (competitive, consumer, and business) and enjoys the working in a rapidly changing consumer environment
A collaborative partner who prioritizes developing strong relationships across the organization to create and execute marketing programs flawlessly
Highly organized and able to continuously prioritize and successfully drive progress across competing priorities
Strong communicator and presentation skills
Your responsibilities will include:
Launch new engagement campaigns including product-feature awareness campaigns, market volatility and seasonal campaigns. Build in learning agendas to drive ongoing optimization & insights - learning what works best for the next campaign
Partnering cross-functionally to bring multi-channel campaigns to life
Owning campaigns from end to end - managing targeting and segmentation, messaging, content and design, planning, build, execution and reporting
Presenting new opportunities / new ideas based on business needs, market and customer insights
Ensure campaigns are executed to the highest standard, on time and on budget
Prior experience in CRM/ Email marketing / digital marketing with a track-record of delivering business results through testing and deploying effective lifecycle marketing initiatives.. Preferably experience working with key partners that feature deliver real-time personalized & dynamic content.
3+ years of marketing, strategy and analytics experience. Preferably in Financial Services.
Proven project management skills
Strong attention to detail and highly curious
Proven problem-solving and critical thinking skills with a passion to continuously improve and learn
Strong analytical and problem solving skills
Organized and a self-starter who enjoys being part of a fun team and also able to effectively work independently
Bachelor's Degree required
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans