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Senior Manager, Global Social Media - La Mer

Brand: La Mer

Description

La Mer is a brand that represents hope, healing and one man’s deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.

Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare.

PRINCIPLE OBJECTIVE

The Senior Manager, Global Social Media, will be responsible to increase La Mer’s social media presence, advocacy, and community-building, driving EMV and traffic to store and e-Commerce.

With a core focus on social media community management, content planning and North America-based execution, this role is part of a dynamic, fast-paced team that relies on strong cross-functional relationships, keen brand awareness and excellent judgement. Reporting to the VP, Global Consumer Marketing, the Senior Manager is responsible for leading the development of best-in-class social media content & activations for all major NPL and KSM as well as building community throughout the year with evergreen support.

RESPONSIBILITIES

Global Social Media

§ Lead the continued evolution of the brand’s social media presence by updating La Mer Social Media strategic guidelines including platform choice & investment, content optimization, content creator pool identification & management of agency, etc.

§ Lead the development of social activation for Large programs (NPL and KSM) and ensure maximum adoption & amplification across all regions including China.

§ Partner very closely with Creative, GC and Omni teams to ensure integrated activations, maximizing talents/ambassadors identified by GC and driving EMV.

§ In charge of the Social Media Global Budget (over 1Mio $)

§ Accelerate our social impact message on social channels including sustainability with Blue Heart and IDE via diversified creators, and participation in IDE cultural moments,.

Community Management

§ Partner with Global Communications in crafting responses to potential consumer questions for key launches.

§ Oversee the monitoring of UGC and work with brand UGC management tool in tagging and categorizing UGC for multi-platform use across markets.

§ Lead the organization and maintenance of global social tools and resources, including budget.

§ Point of contact for Global markets regarding all community management inquiries.

North America Social Media

§ Lead the management of the La Mer North America social channels (TikTok, Instagram, Facebook, YouTube), scheduling, posting, and reporting out on said channels. E

§ Supervise community management and monitoring efforts of the North America owned brand pages.

§ Ownership of the North America content calendars, responsible for strategic content planning and ADA compliancy.

§ Work with social insights tools to keep a close eye on content, constantly aware of what is performing (or what is not) and continuing to optimize.

§ Partner with North America marketing teams to support local promotions and .com needs.

Content & Campaigns

§ Lead the social media strategy and briefing of all 360 global marketing campaigns, guiding the social team (one Associate and one Temp)

§ Lead the briefing and execution of social ad hoc asks in partnership with GC & Online partners (e.g. new ambassador announcement, etc.)

§ Lead quarterly social media reviews, summarizing key insights and informing future content.

§ Support and fulfill test-and-learns on new platforms by designing pilot programs i.e. TikTok.

§ Responsible for management and organization of assets released from Global Creative.

Qualifications

EDUCATION & EXPERIENCE

§ Bachelor’s Degree or equivalent required.

§ Position requires a minimum of 4 years of social media / community management experience, ideally in a corporate environment, luxury or beauty a plus.

§ Should be a self-starter and have a keen ability to work on multiple projects with multiple cross-functional partners and teams.

§ Must possess pro-active critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions.

§ Must be consumer-obsessed, eager to engage with our audience daily with a fundamental interest in community and trends.

§ Must be organized and highly detail-oriented, double-checking work with unprompted follow-through.

§ Must be professional team-player, flexible, positive, engaged, responsible, creative, and willing to continually learn with the potential and desire to assume increased responsibility.

§ Must have strong and concise verbal and written communication and presentation skills.

§ Must be proficient in Microsoft Word, Excel, PowerPoint.

§ Should demonstrate a passion for the beauty business.

The anticipated base salary range for this position is $99,400 to $163,800. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2415235

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com