Job Information
ManpowerGroup Search Engine Optimization (SEO) & Content Marketing Specialist in New York, New York
Our client is seeking a SEO & Content Marketing Specialist to join their team.
Job Title: SEO & Content Marketing Specialist
Location: Remote-New York, NY 10003
Pay Range: 25-30hr
What’s the Job?
Job Description: We are seeking a motivated, analytical, and creative Search Engine Optimization (SEO) & Content Marketing Specialist to join a newly-formed team focused on advancing our growth and reputation in online education.This role will be supported by the guidance and expertise of the Associate Director of SEO & Digital Strategy, giving the candidate many opportunities to learn the ins and outs of SEO and grow their skillset. The candidate will play a pivotal part in helping various schools attract prospective students to their online degree programs and drive enrollment.We’re looking for a bright, ambitious, and diligent person who loves attracting, educating, converting, and delighting online audiences into raving advocates. This is a unique opportunity to make a significant impact in the online education sector while working in a collaborative and innovative environment. An innovative environment that encourages flipping the script on traditional higher education marketing and pitching and testing new ideas. All while supporting your personal and professional goals. Responsibilities Under the guidance of the Associate Director of SEO & Digital Strategy, the candidate will:Perform SEO and content audits of various school and online degree program websites and produce reports with actionable optimization recommendations.
Conduct audience, keyword, and competitor research and use data-driven insights to identify opportunities for optimizing existing content and creating new content.
Collaborate with the Online Education Marketing team and other online program teams to create high-quality content that’s optimized for search engines and target audiences so that it attracts, educates, and converts prospective students into enrolled students.
Work with the Online Education Marketing team and other online program teams to pitch content and key leaders to writers at relevant and authoritative websites and podcasts that reach our target audiences.
Track, report on, and analyze SEO and content marketing performance.
Identify opportunities for improving SEO and content marketing performance and propose new opportunities to pursue.
Stay up-to-date with best practices and trends in SEO, content marketing, higher education, and competitor marketing strategies.
Preferred Experience:
1 year of SEO and/or content marketing experience, preferably in higher education, the not-for-profit sector, at an Online Program Management company, or at a marketing agency
Required Skills, Knowledge, And Abilities:
Foundational understanding of SEO and content marketing
Experience with Google Analytics, Google Search Console, Google Sheets or Microsoft Excel, Google Slides or PowerPoint, and other SEO and content marketing tools.
Foundational knowledge of content management systems, HTML, analytics, tracking, and reporting
Excellent writing, presentation, communication, and collaboration skills
Strong organizational skills and attention to detail
Self-motivated and able to work both independently and in a team environment.
Ability to analyze, process, organize, and report on large amounts of complex information from various sources and distill the information into actionable, easy-to-understand insights.
Enthusiastic about contributing to the ever-expanding evolution of online education
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.