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Who We Are:SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers with a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project and Podcast Genome Project technology. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.How you'll make an impact:The Manager, Audience Engagement & Lifecycle Marketing will drive an integral part of Pandora's direct-to-consumer growth strategy and execution of audience campaigns - overseeing active user retention, engagement, and monetization across free and subscription product tiers.What you'll do:- Implement and execute cohort and audience strategies across email, mobile push, in-app messaging and on-platform advertising to improve engagement and retention across all phases of the listener lifecycle journey- Drive roadmap, strategy, and execution of lifecycle marketing to onboard, retain, winback and increase lifetime value by engaging customers with personalized, targeted and automated messaging- Lead development of audience targeting infrastructure, partnering with multiple analytics and product teams to ensure volume and efficiency requirements are met & proper test/control groups are implemented and measured.- Deliver daily/weekly/monthly reporting to cross-functional group including members of executive team- Partner with Content and Product to build an integrated marketing strategy through the promotion of personalized programming, leveraging new tools and features to enhance the listener experience and grow LTV- Monitor data and campaign performance on a consistent cadence in an effort to identify trends and insights to develop new optimization opportunities as well as to identify errors and breaks- Define and document briefs, business rules, data/tech requirements, system integrations as well as process and procedures for all lifecycle marketing campaigns. Establish workflows, communications, and prioritization for a center of excellenceSupport new asset creation, submitting tickets and gathering feedback to bring the creative collateral from asset finalization to launchWhat you'll need:- 5+ years of experience in leading customer relationship management or lifecycle marketing operations for a direct-to-consumer brand- Self-motivated - desire to seek out 'what's next'- Superior presentation skills - ability to effectively communicate both results and direction to an executive audience- Ability to be dynamic while managing multiple mission-critical priorities- Intermediate-to-advanced Excel and/or Google Sheets skills; including (but not limited to) experience with Pivot tables and building campaign-level forecasts- Prior experience in e-comm, ad-supported or subscription businesses (OTT, SAAS, Consumer Streaming, Self-Serve B2B)- A hybrid between being a strategic thinker and driver of operational excellence- Advanced knowledge of product automation best practices for consumer-facing businesses- Knowledgeable of all the latest industry developments and trends- BA/BS degree or equivalent practical experience- Digital streaming or e-comm experience preferred- Must have legal right to work in the U.S.At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $84,000 to $110,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism, and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.R-2023-10-9As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.