Job Information
The Estee Lauder Companies Executive Director, Account Lead Specialty Mult-Channel, Estee Lauder NA in New York, New York
Description
Position Summary
Lead, inspire, and develop an Account Management team to strategically and efficiently implement omni-channel, 360° strategic sales plans to drive growth, rank and market share gains within North America. Works with General Manager and VP of Commercial to execute overall brand strategy and balance portfolio of retailers to maximize profitable growth.
This role is pivotal in driving the strategic partnership and account strategy by retailer, particularly crucial for maintaining and expanding the brand's presence and market share in Specialty Multi-Channel (SMC) retailers such as ULTA and Sephora. The individual in this role will also oversee the operations with Amazon, ensuring the continuity and stability of this nascent yet critical partnership. This position is key to the success of our future commercial blueprint, tasked with delivering $255 M in Retail Sales, which is over 30% of the Estee Lauder business and $162 million in Net Sales. This evolution will reallocate resources to the expanding SMC/Amazon channel, positioning us for significant growth. This role is responsible for delivering >100% of incremental growth in both sales and profit for the brand.
KEY RESPONSIBILITIES:
KEY RESPONSIBILITIES:
Reporting to the GM and VP Commercial, the ED, Account Management plays a pivotal role in building a digitally led business across a mix of existing and emerging retail partners as well as wholesale driving the integration of brick & mortar and online into one consistent omnichannel customer experience.
Leadership
Inspire, energize, and develop the account management team comprised of various levels of experience and drive ELC’s culture of leading from every chair. Drive regional brand goals and determine where to play, how to win; Identify white space opportunities and competitive threats. Attract, develop and move talent across the organization, and help others realize individual potential. Demonstrate inclusive leadership by actively seeking to develop all team members and promote a culture of embracing all points of view.
Strategic Partnership and Account Strategy
Develop and execute account strategies that align with the brand's long-term vision, focusing on sustainable growth and market expansion within SMC retailers and Amazon. Leverage strong relationships with all levels of the retailer organization to drive collaborative growth initiatives. Partner with Field teams and education to communicate goals and changes. Online: work with online team and retailer to ensure strong share of shelf and ensure product pages are up-to-date and conversion driving.
Market Share Expansion
Drive initiatives to increase the brand's market share in SMC channels, leveraging deep understanding of local market nuances, retailer dynamics, and strategic growth levers. Work with field leaders to drive bricks expansion and leverage freelancers to drive awareness and growth across >1800 SMC doors
Financial Management & Supply Planning
Owns key P&L items for account and determines spend to maximize ROI and sales; held to seasonal targets (retail sales, net sales, demo, co-op, freelance, promo, GWP, Sets and capex) and shapes the execution of these items at the retailer. Manage budget to drive profit while directing resources to most efficient and effective growth drivers. Owns Capex budget and process for SMU accounts. Manages monthly estimate process for accounts, feeding latest sales and shipment forecasts into overall Brand estimate. Works closely with internal and retailer planning and supply chain teams to ensure demand plan is accurate and maintain high fill rate.
Vision and Execution
Set and execute a vision for medium-to-long-term sustainable growth, partnering with retailers to develop and implement action plans. Work with GM and head of Commercial to set vision for channels and resource accordingly.
Supply planning and merchandising: work with cross functional planning, demand, and supply teams to establish business priorities and forecast supply needs accurately. Work with retailer to ensure business plans and open-to-buy are aligned to drive sales. Continuously evaluate assortment to drive productivity, including new launches and existing assortment.
Marketing & Merchandising
Partner with Marketing and Retailer to maintain a highly productive and locally relevant assortment. Develop account-specific marketing calendars in alignment with overall Brand priorities and retailer-specific strategies. Work with cross-functional teams to plan and execute 360 campaigns for new launches and commercial activation to support hero products. Work with retailer to program effective conversion driving campaigns, including managing retailer media network campaigns (offsite/onsite), search, and sponsored products. Work with marketing and creative to ensure launch and seasonal assets and messaging are appropriate for SMC consumer. Brief and approve visual merchandising for both seasonal updates and new launches. Program strategic discounts to drive recruitment and volume during key high traffic moments.
Qualifications
12+ years relevant experience in prestige beauty/fragrance, department stores, or sales/retail business development are required.
Proven track record of successful relationship building; strong business acumen and financial ability
Extensive business experience (i.e., P&L management, main drivers of business, savvy with standard business analyses)
Expert understanding of primary levers and components to a successful marketing campaign; digital marketing and e-commerce business experience are desired
Strategic thinker and able to lay out a cohesive and clearly articulated strategy to drive the brand
Excellent written, verbal, and presentation-based communication skills required.
Strong project management capabilities with extreme attention to detail
Advanced proficiency in Microsoft Office Word, Excel and PowerPoint
Limited domestic travel required within US