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Facebook Director, Social Marketing in New York, New York


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook is looking for an innovative leader to drive the vision and lead the central team responsible for the Social Marketing program for our Facebook company brand. This is a unique opportunity to shape the Facebook company brand globally, as well the discipline of social and content marketing at Facebook. This role is an integral part of our Facebook company marketing team focused on communicating Facebook’s narrative on Economic Impact, Innovation, Civic Engagement, Social Impact, DEI and Responsibility/Privacy. This role will be responsible for leading the strategic development and execution of social marketing communications initiatives that support and build our corporate brand in the eyes of both our global community and key audiences.The ideal individual for this role has a strong background in originating and setting vision for social and editorial programs which generate high levels of impact with audiences across multiple channels. This individual will have proven experience working with executive leadership, leading creative development, teams and cross-functional programs. They should also have a passion for problem-solving, collaborating cross-functionally, and driving data-driven results. This person will also be expert at relationship building and executive-level influence: open, tenacious, curious, and a champion for this program of work.

Required Skills:

  1. Develop and lead the social content and channel strategy for the Facebook Company brand in partnership with internal creative teams, outside agencies and cross-functional partners

  2. Lead and motivate team members in developing creative work for social channels

  3. Partner with Brand Strategy, Insights, Analytics, Communications and Media teams to ensure that all work is grounded in community understanding, data and insights and structured to deliver data-driven results

  4. Lead measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business value

  5. Be the champion of our audience: ensure that the editorial agenda serves both company needs and audience needs

  6. Build exposure, both on-platform and off, by leveraging relationships with cross-functional teams to further the reach and fame of our content

  7. Analysis of cultural, community, media and market trends to inform strategic and creative development for content

  8. Drive our approach for moderation working with external partners, specifically tonal guidelines, response framework and measurement

Minimum Qualifications:

  1. 15 or more years of experience with digital marketing, content marketing, or editorial

  2. Experience working with consumer-facing global brands

  3. Experience building, inspiring, and leading teams and managing individual career growth

  4. Experience with multi-channel communications planning, using data to identify insights and build strategies for social content

  5. Experience developing and executing creative, innovative, integrated social and content marketing

  6. Experience presenting to executive leadership and promoting the importance of the social marketing discipline

Preferred Qualifications:

  1. International experience

  2. Analytical and data-driven experience

  3. Demonstrated success in a self-starter, fast-paced and changing environment

  4. Demonstrated creativity, with effective communication skills to bring ideas to a broad audience

  5. Experience with quick-turn/rapid-response communications

  6. Experience collaborating within dynamic and matrixed organizations

  7. Demonstrated enthusiasm for Facebook’s mission and values

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at