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Director Marketing Analytics & Automation

1230 Ave of the Americas, New York, NY 10036, USAReq #152

Wednesday, April 17, 2024

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

The Director, Marketing Analytics and Automation will lead Simon & Schuster's efforts to optimize our marketing initiatives through the strategic use of analytics and automation tools.

Responsibilities include:

• Oversee the collection, analysis, and interpretation of marketing data

• Develop and implement analytics to measure the performance of marketing campaigns across media, including social, email, and web

• Work closely with the corporate marketing and imprint marketing and publicity teams to identify opportunities for growth and process optimization

• Lead the integration of marketing automation tools with existing systems to streamline marketing processes and personalize consumer experiences

• Collaborate with marketing and sales teams to design and execute automated marketing campaigns

• Stay abreast of emerging technologies and tools to ensure our marketing strategies remain cutting-edge and competitive

• Deliver insights and recommendations to inform strategic decisions and measurably drive business growth

Requirements

• Bachelor's or Master's degree in mathematics, computer science, data science, or another analytical field

• Proficient in data analysis and visualization tools

• Exceptional communication and collaboration skills, capable of working across teams

• Experience with marketing automation tools

• Ability to convey complex insights and actionable recommendations to internal audiences at various levels of experience and seniority

• 7+ years in marketing and 5+ years in book publishing

Simon & Schuster US is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster US is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable.

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice (https://www.simonandschuster.com/p/workplace-privacy-notice) , and eligible solely for the benefits plans thereof.

Other details

• Job FamilyDigital Publishing

• Job FunctionData & Research

• Pay TypeSalary

• Employment IndicatorRegular

• Min Hiring Rate$125,000.00

• Max Hiring Rate$200,000.00

Apply Now

• 1230 Ave of the Americas, New York, NY 10036, USA

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