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Communications Marketing Manager (HEA) - Roosevelt House

POSITION DETAILS

The Roosevelt House Public Policy Institute at Hunter College, seeks a motivated, experienced Marketing and Communications Manager to enhance the Institute’s outreach to students, faculty, and the general public. Located on Manhattan’s Upper East Side is the historic one-time New York City home of Franklin and Eleanor Roosevelt and Franklin’s mother, Sara Delano Roosevelt, from 1908 to 1942. An integral part of Hunter College since 1943, it reopened in 2010 after an extensive renovation as the permanent home of the Roosevelt House Public Policy Institute, dedicated to teaching, research, and public programming in the fields of public policy and human rights. The institute provides opportunities for Hunter students to experience meaningful civic engagement and pursue undergraduate studies in public policy and human rights; for faculty to research, teach, and write about important issues of the day; and for scholarly and public audiences to participate in high-profile lectures, seminars, and conferences in its modern auditorium and broadcasted.

Reporting to the Chief Administrative Officer of the Roosevelt House, the Marketing and Communications Manager will support growth for the Roosevelt House brand by driving an optimal marketing mix (PR, social media, content, etc.) and adapting Roosevelt House content for Hunter College and City University of New York marketing and communications programs. This role focuses on executing marketing strategies and identifies concepts for a wide variety of media to promote the visibility and enhance the reputation of Roosevelt House. The ideal candidate will have an eye for design with demonstrated experience creating and managing marketing campaigns.

RESPONSIBILITIES:

• Collaborate with Roosevelt House leadership and the Hunter College Office of Communications and Marketing to create and implement marketing strategies that crease awareness of Roosevelt House’s academic programs, public programming series, and history exhibitions within CUNY and the larger New York City area.

• Plan and implement communications messages including social media posts, event invitations, brochures, and newsletters to reach Roosevelt House’s intended audience(s) of faculty/students, policymakers, researchers, and the general public.

• Conduct research to identify new markets and audiences, demand for programs, and efficacy of existing marketing campaigns and strategies.

• Manage assigned social media channels (including Instagram, Facebook, X, LinkedIn). Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations for marketing initiatives.

• Implement and uphold brand standards and tone across all communication channels and marketing materials to maintain a cohesive identity for Roosevelt House.

• Write and edit copy for press releases, media advisories, event invitations and social media posts. Contribute to writing and editing of grant proposals and reports.

• Cultivate relationships with key contacts in NYC’s media, policy, and education spheres with the goal of promoting Roosevelt House.

• Create and maintain databases, archives, and other content associated with Roosevelt House communications and marketing projects.

• Ensure the Roosevelt House website is current, visually appealing, and user-friendly, including design, programming, and expansion of HTML, CSS and JQuery implementation, and integration into the Hunter College’s main website.

• Assist the Roosevelt House Historian with the design, production, and promotion of Roosevelt House exhibitions.

QUALIFICATIONS

Bachelor's degree and six years' related experience required.

Other qualifications:

• Demonstrated ability to communicate professionally and effectively with internal and external audiences.

• Experience designing and publishing multimedia materials using industry-standard software tools.

• Demonstrated understanding of email marketing systems.

• Ability to function independently as well as to cultivate and maintain mutually respectful, productive working relationships among members of the Hunter College and CUNY community (internal and external).

• Excellent writing and editing competency.

CUNY TITLE OVERVIEW

Manages marketing and advertising initiatives to achieve specific marketing goals.

• Develops advertising programs consistent within overall marketing plans to achieve image, awareness and/or enrollment goals

• Implements programs in print, radio, broadcasting, mail, and electronic communications, coordinating with internal units and external service providers

• Actively manages and moderates electronic content and marketing tools for both College and external web sites and sources, including social networks, video portals, and listservs

-Develops, tracks, and reports on both advertising costs (budgets) and results to assure goals are met; collects and analyzes data on exposure, traffic, and other metrics

• May supervise staff and external service providers

• Performs related duties as assigned.

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

Range $73,227-$110,641 - Commensurate with qualification and experience

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and th1e opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Applications must be submitted online by accessing the CUNY Portal on City University of New York job website www.cuny.edu/employment or https://cuny.jobs/ and following the CUNYfirst Job System Instructions. To search for this vacancy, click on Search Job Listings, select More Options To Search For CUNY Jobs and enter the Job Opening ID number.

Click on the "Apply Now" button and follow the application instructions. Current users of the site should access their established accounts; new users should follow the instructions to set up an account.

Please have your documents available to attach into the application before you begin. Please note that the required material must be uploaded as ONE document under CV/ Resume (do not upload individual files for a cover letter, references, etc.). The document must be in .doc, .docx, .pdf, .rtf, or text format- and name of file should not exceed ten (10) characters – also DO NOT USE SYMBOLS (such as accents (é, è, (â, î or ô), ñ, ü, ï, –, _ or ç)).

Incomplete applications will not be considered.

Please include:

• Cover Letter or Statement of scholarly interests

• Curriculum Vitae/ Resume

• Names and contact information of 3 references

Upload all documents as ONE single file-- PDF format preferred.

CLOSING DATE

The committee will begin reviewing complete applications on December 30, 2024. The search will remain open, and screening and review of applications will be ongoing-- until the position is filled. Applications submitted after the deadline will only be considered if the position(s) remain open after initial round.

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

29455

Location

Hunter College