ViacomCBS Associate Integrated Marketing Manager in New York, New York
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Overview & Responsibilities:
ViacomCBS Branded Programming & Influence Marketing Pitch is a market facing team focused on meeting advertiser business and marketing objectives through innovative content marketing solutions. On the Pitch team we are responsible for the end-to-end pre-sell process; including creative ideation, strategic development, material creation and formal client/agency presentation. The Associate Manager position reports into the Sr. Director, working specifically on BP&I creative advertising solutions. In this role, you will partner with Ad Sales, internal marketing functions and senior Pitch teammates to coordinate the development of immersive digital-first campaigns that span multiple ViacomCBS properties. We are looking for someone that is equal parts forward-thinking creative, cultural guru and business powerhouse.
Support the senior team in handling BP&I RFP responses. Specifically responsible for developing proposals generated from assigned Holding Companies, ensuring pitches effectively deliver on the partner brief.
Build the campaign architecture in response to an RFP, including the creative approach, media mix, distribution and measurement strategy.
Handle the budget for marketing programs, ensuring solutions are competitive with the marketplace and efficient for the client and profitable for ViacomCBS.
Collaborate across internal marketing teams, with support from the Senior Director. Lead partners towards the creation of compelling and strategic proposals that represent strong storytelling.
Support the Digital Sales team, educating Account Executives on the BP&I offerings and propelling proactive opportunities.
Partner with Account Executives as they go to market; support their sales efforts by pitching proposals to clients, fielding questions from the marketplace tied to the BP&I offering and ViacomCBS' creative capabilities overall.
Attend weekly Sales meetings to nurture BP&I opportunities, listening in to collect insight and feedback that can inform future proposals or proactive opportunities.
- 3+ years of media or marketing experience at a media company, agency or brand with an emphasis on custom marketing solutions or partnerships
Strong storytelling, writing, and interpersonal skills, with an understanding of how to craft and evolve narratives.
Strong grasp on culture, with a keen understanding of what is popular and the ability to spot upcoming trends.
Talent in distilling complex information into simple, memorable terms that sales and clients can grasp and act upon.
Ability to multi-task and lead various project elements simultaneously, with experience working efficiently and cross-functionally.
Proficiency in presentation software (e.g. PowerPoint, Google Slides) with an eye for aesthetics.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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