Job Information
Publicis Groupe Associate Director, Analytics in New York, New York
Company Description
We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate Director, Strategy helping us to deliver game-changing campaigns for consumers and HCPs.
Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.
Job Description
Our team is looking for someone who is a creative problem solver and a critical thinker. Beyond that, here’s how you’ll make your mark:
Serve as strategic partner for clients with respect to analytics and optimization
Developing measurement plans
Own complete delivery cycle of ongoing analytics deliverables
Create new and adapt existing go-to-market analytics products
Provide guidance around client insights and recommendations to grow strategic thinking
How you’ll grow with us:
Associate Director is where you’ll start, but we’re always planning for where you’ll go. Our Associate Analytics Directors are all expected to hone skills that will help build on their careers. Those skills include:
Business development by scoping and selling new projects
Identifying new opportunities for analytics projects
Translating proposals into analytics work plan
Participating in brand planning
Qualifications
With 6+ years of experience, you know what it takes to slay Analytics. These are the core skills you’ve totally nailed:
Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables.
Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data.
Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables.
Experience with Web Analytics Tools, including (Google Analytics, Adobe Analytics, Google Tag Manager)
Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight.
Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development.
Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams
Experience in statistical programming in R, SAS, SPSS, MATLAB or Python a plus
Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $106,500-$179,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application window for this job posting will end 06/02/2024.
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