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JPMorgan Chase Asset Management, Funds, VP, Email Marketing Strategy in New York, New York

Asset & Wealth Management:

JPMorgan Chase & Co. is a leading global financial services firm with assets of more than $2.9 trillion, over 240,000 employees and operations in over 60 countries. It operates across four business segments including Asset & Wealth Management, Corporate and Investment Banking, Commercial Banking and Consumer and Community Banking.

J.P. Morgan Asset & Wealth Management is a global leader in investment and wealth management. Its clients include institutions, high-net-worth individuals and retail investors in every major market throughout the world. The division offers investment management across all major asset classes including equities, fixed income, alternatives, multi-asset and money market funds. For individual investors, the business also provides retirement products and services, brokerage and banking services including trusts and estates, loans, mortgages and deposits.

Asset Management:

Asset Management is a leading investment manager of choice for institutions, financial intermediaries and individual investors, worldwide. With a heritage of more than two centuries, a broad range of core and alternative strategies, and investment professionals operating in every major world market, we offer investment experience and insight that few other firms can match.

The U.S. Funds business sits within J.P. Morgan Asset Management and provides retail clients with investment solutions (J.P. Morgan mutual funds, ETFs, separate accounts, sub-advised accounts and 529 college-savings plans) through financial intermediaries (wealth management firms, independent broker/dealers, retirement platforms, banks and institutional clearing platforms).

The Role:

We are seeking a cutting-edge marketing professional who can enhance our email marketing strategy among prospects. This role requires email marketing expertise and marketing generalist competencies. The ideal candidate is highly-driven, detail-oriented, analytical, organized and passionate.

Responsibilities :

  • Define and drive end-to-end email marketing strategy for Americas Marketing organization, with distribution of +17MM emails annually

  • Work closely with marketing stakeholders on audience segmentation and messaging based customer action, with a focus on digital acquisition among prospects

  • Partner and collaborate with cross-functional teams on the role of email as part of the full marketing funnel; understand how email can work most effectively with other marketing channels

  • Drive strategy to enhance and expand automated email journeys

  • Analyze and implement best practice protocols to guide email transformation for business

  • Continually test, measure and optimize email marketing campaigns

  • Manage end-to-end tracking and analytics of email marketing campaigns; draw conclusions from data and identify areas of opportunity and growth

  • Partner with Analytics team to deliver reporting and insights that accurately measure the performance of campaigns

  • Identify and manage initiatives that enable customized email marketing experiences that are scalable, drive efficiencies and improve speed-to-market

  • Work closely with stakeholders to execute on marketing programs designed for key platforms and firms to deliver against business sales and AUM goals


  • Data-driven marketer with strong analytical skills and the ability to track, measure, and report on results of email marketing campaigns

  • Experience with CRM, data analytics and marketing automation systems (Datorama, SalesForce Marketing Cloud, WorkFront, Aventri, or other marketing tools)

  • Risk and control-the ability to identify potential risks and apply appropriate controls to mitigate them

  • Project management-excellent attention to detail, solid organizational skills and the ability to manage project teams to a timeline while accurately managing large volumes of information

  • Capacity to multi-task-the ability to pivot constantly and efficiently from one initiative to another in a fast-paced environment; keen sense of prioritization

  • Communication ability-excellent written and verbal communication skills with the ability to report findings to all levels of the organization

  • The ability to develop credibility and trust through consistent delivery of quality outcomes across a matrix within and beyond Marketing

  • Natural storyteller that understands the full customer journey and believes the best marketing delivers value and inspires action

  • A hands-on, "can do" attitude, and a drive for outcome focused performance

  • Proven ability to function as part of collaborate team, drive initiatives, and creatively problem solve

  • Have ability to identify, analyze and solve ambiguous problems with extreme attention to detail

  • 8+ years' marketing experience

  • Consumer marketing background a plus

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

Equal Opportunity Employer/Disability/Veterans