Job Information
ISMG - Information Security Media Group Marketing Program Manager in New York City, New York
Our Story
CyberTheory (https://cybertheory.io/) is a data-driven, full-service cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity.
Our team provides clients with guidance for every step of the marketing cycle with the ultimate goal of driving tangible results & lasting success! We utilize laser-like precision to design overall marketing strategies that align with our clients’ audiences, timing, & channels for maximum impact. Our ability to harness the transformative power of innovative ideas & turn them into impactful marketing strategies that will captivate audiences, amplify brand presence, & drive remarkable results is what gives CyberTheory our creative edge & a major competitive advantage as well.
The Opportunity
Our team is looking for a savvy Marketing Program Manager to support & grow strategic client programs at a fast-growing cybersecurity marketing agency. In this role, you’ll be responsible for consulting with clients & contributing to strategic marketing plans while managing project performance & ensuring goals are met by coordinating deliverables, tracking & analyzing results, & strategizing on program optimization.
As Marketing Program Manager, you will look for opportunities to improve program performance, both for individual clients & over time across all clients. You’ll contribute strategy, insight, & innate marketing talent to a variety of cybersecurity digital marketing programs for our clients as well as to promote the agency itself. This role requires strong communication & collaboration skills, as you’ll work closely with many departments to set up & launch programs – including sales, creative services, clients, partners, & campaign management, yet the ability to act independently when needed to solve problems through proactive action.
How You'll Make an Impact
Serving as a strategic advisor to enterprise clients, providing thought leadership & consultation on marketing program direction & optimization, while guiding & managing expectations
Strategizing, orchestrating, & facilitating execution on a variety of complex marketing programs assigned clients
Tracking & analyzing program results – reporting successes &/or identifying gaps – & recommending actions for improvement
Providing white-glove customer service to high-profile clients to ensure satisfaction, maintain relationships, & drive retention
Managing content development & asset deliverables with internal teams & external vendors – working with agency partners & creative services providers as well as occasionally contributing copywriting &/or content reviews
Managing resources for each assigned project to stay on schedule & keeping internal & client teams informed on status details
Anticipating potential issues through frequently reviewing data & using critical thinking to implement actions needed to shift components & resolve issues
Effectively balance the needs of the client, agency, & partners
What You'll Bring to the Table
BS/BA in Marketing or a related field of study
5-10 years of experience in B2B Marketing Program Management, supporting mid-size to enterprise organizations, either internally or as a dedicated agency.
Experience working within cybersecurity/technology verticals or supporting clients in said verticals is highly preferred.
Marketing consultation skills & experience serving as a strategic advisor, providing thought leadership on program optimization while guiding & managing expectations.
Ability to effectively navigate discovery sessions, understand complex marketing needs, & align relevant solutions.
Hands-on execution experience in a variety of digital tactics including paid search, paid social, SEO, programmatic display, content syndication, webinars, face-to-face events, PR & related performance marketing activities.
Demonstrated experience in effective marketing content creation including content auditing, development of content strategy, buyer's journey assets, ad copy, & other frequent client content deliverables.
Knowledge of Sales/Business Development enablement & how marketing contributes to the sales pipeline.
Ability to successfully work on many types of marketing projects simultaneously.
Strong communication skills & confidence engaging with stakeholders, embodying a professional business presence.
Reliable, detail-orientation, & ability to leverage data & metrics to measure impact, report results, & determine improvements.
Basic proficiency with SEM tools, WordPress/HubSpot, Marketo, Microsoft Excel, PowerPoint, & Google Office. Experience with Adobe Creative Suite is a plus.
Apply now!
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