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Euromoney Institutional Investor Marketing Associate in New York City, New York

ABOUT THE COMPANY

Euromoney Institutional Investor PLC (www.euromoneyplc.com) is listed on the London Stock Exchange and is a member of the FTSE 250 share index. It is an international business-information group covering asset management, price discovery, data and market intelligence, and banking and finance under brands including Euromoney, Institutional Investor, BCA Research, Ned Davis Research and FastMarkets. The group also runs an extensive portfolio of events for the telecoms, financial and commodities markets.

ABOUT FPS EVENTS

Our newly created FPS division-wide events pillar joins forces of domain expertise and customer focus combined with divisional and Euromoney-wide scale efficiency and best practices delivering higher quality to our customers. Our borderless strategy - delivering the benefits of our live events digitally - continues to evolve as we develop ways for our clients and customers to connect in the rapidly developing ecosystem.

Underpinning this, our mission is to establish a permanent blend of physical and virtual elements for all the industries we serve – blended events.

IMN is the leading organizer of events for the Real Estate and Structured Finance industries. Our events are renowned for our structured audience compositions which enable key industry players to foster relationships and garner the knowledge and resources to make well-informed business decisions. Our combination of thorough, cutting-edge programs, strong deal-making opportunities and customer service has resulted in a peerless reputation for our platform in the marketplace.

Job description

The Marketing Associate will develop and execute event marketing plans, integrating online, email and social for IMN’s conferences with an aim to drive delegate/sponsorship revenue, generate inbound leads and overall event attendance. We are looking for an entry-level marketer who is pro-active and passionate about event marketing, with a commitment to innovating and growing our events with every campaign.

Core responsibilities:

  • Drive the strategic direction of a portfolio of events to maximize demand generation and ROI. Communicate marketing event strategy with Marketing Team Lead and event team.

  • Generate customer acquisition via digital marketing channels, including email, search, display, social, external partner marketing collaborations. Closely audit program and campaign performance.

  • Manage the development and production of event related marketing content and creative materials including customized communication and collateral for event campaigns and key clients in collaboration with event team and in-house design. Work with in-house designer to ensure event display accurately represents the IMN brand.

  • Gather and track ROI, engagement analytics and feedback to consistently assess opportunities for improvement and support the ongoing marketing strategy.

  • Build and manage databases, ensuring our data is kept up-to-date, targeted, and relevant for every event campaign. This will involve regular use of our CRM system and excel.

  • Maintaining company website across event profiles to ensure content is current and optimized.

  • Manage and control marketing spend and budget.

  • Produce a post conference campaign analysis for each event using relevant analytics tools to track performance.

Core skills/competencies:

  • Bachelor’s in marketing or related discipline and/or recognized marketing certification

  • Ability to work to deadlines and multitask projects

  • Strong communication skills, both written and oral

  • Team player

  • Fluency in Microsoft Office Suite

  • Experience with utilizing social media platforms (LinkedIn and Twitter preferred)

  • Metric driven and able to draw insight from complex marketing data

  • Ability to travel nationally and internationally without restrictions that might affect visa applications

BENEFITS

  • You will receive a competitive salary as well as other benefits, including paid holidays, discretionary gifted days and “early-finish Fridays”

  • Access to Linkedin learning for training and upskilling

  • We offer flexible working arrangements and place a strong emphasis on a good work/life balance

  • We are also an equal opportunities employer, welcoming applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age

Euromoney Institutional Investor PLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

ID: Aug 2021-12128

Address Line 1: 1120 Avenue of the Americas

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