Pfizer CHANTIX Director, Consumer Marketing in New York City, New York
Smoking is the leading cause of preventable death in the US and is a national health priority. The CHANTIX Consumer Team is responsible for inspiring smokers to quit and encouraging them to seek treatment for smoking cessation.
The Director, Consumer Marketing will play an important role on the CHANTIX Brand Team. This individual should have classical branding and consumer marketing experience, analytic and business planning skills, and the ability to inspire and partner with external and internal stakeholders. Responsibilities include developing and applying consumer insights, leading the strategic and creative development of DTC campaigns, and driving competitive response efforts.
This team operates in an environment that embraces and encourages innovative ideas and an OWN it culture. This position is based in Pfizer's NY Headquarters and will report to the CHANTIX Consumer Team Lead.
The Director, Consumer Marketing will be responsible for developing and executing consumer strategies, tactics and initiatives that maximize patient engagement and drive CHANTIX growth. Specific responsibilities include but are not limited to:
Act as the Consumer Op Plan captain and Tactical Plan lead
Develop and activate a new DTC campaign, including TV pool-outs. Lead DTC TV shoots and production of the ads
Ensure insights, messaging and creative opportunities are maximized across the media mix
Develop and activate an integrated consumer strategy across disciplines. Ensure appropriate synergies and alignment across channels (e.g. HCP and Pharmacy)
Lead all PR initiatives, including media outreach. Work closely with the Corporate Media Relations team
Measure the impact of marketing initiatives, generate early learnings and drive continuous improvement
Actively engage in research to stay current with patient needs
Lead "Chairman's Challenge" partnerships with Walmart, CVS, Walgreens and Rite-Aid to reach NRT users in-store
Lead S&OP partnership and ensure continuous product supply
Act as the Regulatory liaison and ensure label and package compliance
Lead competitive simulation exercises to identify and address competitor strategies and mitigate risk
7+ years of marketing experience.
Pharmaceutical or related industry experience required
Ability to lead strategically and drive performance
Demonstrated financial and analytic thinking skills
Strong communication skills, ability to mobilize key stakeholders and engage senior leadership
Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners
Proven track record of operating in a fast-paced, high energy environment
Demonstrated creativity and decision-making skills
Enthusiasm and self-motivation are essential
Consumer marketing preferred.
Pharmaceutical, Healthcare, or CPG experience preferred.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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Other Posting Details:
Last Date to Apply for Job: June 27, 2018
Eligible for Employee Referral Bonus
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.