Job Information
TruGreen Senior Director Brand and Product Marketing in Nashville, Tennessee
101978
701 Cool Springs Blvd, Franklin, Tennessee 37067
TruGreen accepts applications on an ongoing basis.
Job Description
Senior Director Brand & Product Marketing
Position Overview
TruGreen is seeking an experienced and dynamic Senior Director of Brand & Product to lead our brand and product strategy. This role will be instrumental in driving growth, enhancing brand equity, and ensuring alignment of marketing initiatives with business objectives. The Senior Director will be responsible for the strategic development and execution of brand and product marketing strategies, innovation, brand campaign development and managing field marketing operations. This position requires a strategic thinker with a strong background in brand management, product development, and multi-channel marketing.
Responsibilities
Develop and implement comprehensive brand strategies that align with TruGreen’s vision, mission, and business goals.
Oversee the development and execution of brand campaigns, ensuring consistency across all channels and touchpoints.
Monitor and analyze brand performance metrics, leveraging insights to optimize brand positioning and messaging.
Lead the creation and execution of impactful advertising campaigns that drive brand awareness and consideration.
Conceptualize and deliver big ideas that resonate with target audiences, leveraging insights and data to inform creative development and execution.
Lead the end-to-end product lifecycle management, including ideation, development, launch, and post-launch evaluation.
Identify market trends, customer needs, and competitive landscape to inform product innovation and differentiation.
Collaborate with cross-functional teams to drive product development initiatives that enhance customer satisfaction and drive revenue growth.
Partner with Operations leaders and Finance partners to determine product pricing strategy by utilizing market research data, reviewing production and sales costs, and anticipating volume.
Oversee and manage field marketing operations, ensuring alignment with national brand strategy and local market needs.
Manage relationships with external agencies and partners to ensure high-quality deliverables and brand consistency.
Facilitate field marketing efforts through collaboration with field leaders on budget, messaging, sponsorships, and collateral.
Education and Experience Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
10+ years of experience in brand management, product marketing, or related roles, preferably in the service or consumer goods industry.
Proven track record of developing and executing successful brand and product strategies that drive business growth.
Strong understanding of marketing principles, customer insights, and market research.
Experience managing field marketing operations and aligning local marketing efforts with national strategies.
Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
Excellent communication, presentation, and interpersonal skills.
Analytical mindset with the ability to interpret data and make informed decisions.
Ability to travel up to 20% (US).
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to:
Sit, stand and walk
Use hands and arms to handle, feel or reach
Speak and hear
Use close vision abilities
Occasionally required to:
Lift or move up to 10lbs
Stoop, kneel, crouch or crawl
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Noise level
Low to moderate
Ability to speak, read and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.
Pay Ranges
$164,175.00 - $273,631.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com (https://www.trugreenjobs.com/eeo-is-the-law) ).
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.
TruGreen performs pre-employment testing.
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer