Job Information
Danaher Corporation Marketing Lead Development Specialist in Mumbai, India
Position Overview:
We are seeking a highly motivated and detail-oriented individual to join our marketing team as a Marketing Lead Development Specialist. As the Marketing Lead Development Specialist, you will play a critical role in the success of our marketing campaigns by qualifying leads and ensuring a smooth handoff to the sales team. You will be responsible for assessing the quality and potential of marketing-generated leads to maximize conversion rates and revenue growth, for nurturing potential leads and for expanding our customer database.
If you have a strong analytical mindset, excellent communication skills, and a passion for driving business growth, this role is perfect for you.
+ + Lead Qualification: Evaluate and qualify leads generated through marketing campaigns, including online inquiries, event registrations, and content downloads, to determine their quality and sales-readiness based on predefined criteria, ensuring they meet the qualifications and fit the target buyer profile. This includes conducting thorough research and verification of lead information to ensure accuracy and relevance, including company size, industry, contact details, and any additional qualifying factors.
Data Quality and Accuracy: Ensure our CRM database for contacts are maintained to the target Quality Standard. Clean marketing leads, regularly refresh contact data, remove potential duplicates.
Data Analysis:
Analyze lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization.
Analyze lead data and perform lead scoring to identify high-potential prospects based on predefined criteria
Lead Nurturing: Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects who are not yet ready for sales handoff.
Lead Generation: Contribute to Lead generation by identifying and qualifying prospects besides Marketing Campaigns
Communication and Collaboration: Coordinate closely with the marketing and sales teams to facilitate seamless lead handoff, ensuring all necessary information is provided and documented.
Reporting: Generate regular reports on KPI including lead quality, conversion rates, and other relevant metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Present insights to the Marketing team
Process Improvement: Continuously evaluate and refine lead qualification processes and criteria including lead scoring, segmentation, and nurturing workflows to optimize lead conversion rates and enhance overall marketing and sales effectiveness.
- Bachelor degree
Experience: Minimum of 2 years of experience in marketing, lead qualification, or related roles, in a Life Science, Medical or B2B environment.
Strong Analytical Skills: Ability to analyze and interpret data, identify patterns, and make data-driven decisions to optimize lead qualification processes.
Detail-oriented: Meticulous attention to detail and a commitment to maintaining accurate and reliable lead data.
Communication Skills: Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects.
Collaborative Team Player: Proven ability to work collaboratively with cross-functional teams, including marketing, sales, and customer success, to achieve shared objectives.
Problem-Solving Abilities: Strong problem-solving skills to identify and address issues in lead qualification processes and propose effective solutions.
Tech-savviness: Proficiency in using CRM (Salesforce.com preferably) and marketing automation tools, as well as a good understanding of lead management systems and processes.
Results-Driven: Demonstrated ability to meet or exceed targets and deliver measurable results in lead qualification and conversion rates.
Adaptability: Flexibility to adapt to changing priorities, business needs, and market dynamics.
Continuous Learner: A growth mindset and a willingness to learn and stay updated with the latest marketing trends, techniques, and tools.
Minimum 2 years of CRM, customer service or telemarketing required
Marketing Campaign experience preferred
- Bachelor’s degree required. Science stream preferred
- English (proficient in reading, writing and speaking) required
- Minimal (<10%) travel may be required to attend training events.
Must be computer proficient with Microsoft Excel and Internet Explorer, along with Apple iPad
Experience using a CRM system including salesforce but not limited to Salesforce.com
Ability to read, write and speak English fluently
Strong phone presence and presentation skills
Proficient with web presentation tools
Reports directly to Marketing Operations Manager
Direct Reports include:
None
Works closely with Marketing Team members
Engages with Product Performance Managers, Market Managers CRM and Data Specialists when questions arise
Potential and existing Customers
Sales Representatives (Direct and Indirect)
Outsourcing partners
X
Job Qualifications: (ADA Compliance – No information needs to be completed for this section.)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed on this job description are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.