Job Information
ISMG - Information Security Media Group Marketing Automation & Operations Manager in Mumbai, India
About Us
Information Security Media Group (ISMG) is a global Intelligence and Education firm serving the Cybersecurity industry by offering news, views, and research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, and a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries and regions.
We pride ourselves on producing worldwide up-to-date breaking news and top notch digital content tackling the many issues facing practitioners in the industry today, tomorrow, and yesterday. Additionally, we provide our network with an excellent variety of digital education & training offerings along with a global portfolio of over 300 in-person and virtual events designed to provide high-impact education and engagement cybersecurity professionals, leaving them with informed perspectives and actionable solutions for their pressing cybersecurity challenges.
The Opportunity
ISMG is seeking an experienced and technically adept Digital Marketing Automation & Operations Manager! In this pivotal hands-on role, you will be responsible for overseeing the operational efficiency of our marketing department, managing email marketing campaigns through Marketo & HubSpot, & aligning automation strategies with business objectives.
You will leverage your expertise in marketing automation & operations to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects across ISMG business units.
Responsibilities
Designing & automating email marketing campaigns using advanced features of Marketo & HubSpot
Leading the technical implementation of marketing automation workflows & strategies to align with business objectives
Designing, implementing, & monitoring KPI dashboards to track marketing campaign performance
Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
Overseeing project timelines & deliverables, ensuring adherence to agile methodologies & deadlines
Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions
Qualifications
Bachelor's degree in a related field
3+ years of experience in marketing automation & operations (certification preferred)
Experience designing & automating email marketing campaigns using advanced features of Marketo, HubSpot & other tools
Hands-on experience with marketing technology integrations, analytics, & automation tool
Ability to design, test, document, deploy, & maintain third-party integrations with Market
Understanding of the relationship between a marketing automation platform & Salesforce, regarding how campaigns/data is synced, as well as the field mapping processes
Exceptional analytical & problem-solving skills with the ability to generate effective reporting & provide data -driven insight to optimize strategies
Proficiency in HTML/CSS
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