Job Information
Microsoft Corporation Senior Director, Go-to-Market Digital and Application Innovation in Multiple Locations, United States
AI is driving a generational shift in applications, shaping and redefining every application, while forming the core of a new, previously impossible, class of intelligent business services. In the near future, we will see a massive change in the way that every application is built and delivered. The Digital and App Innovation team at Microsoft is at the center of an incredible transformation across the market that will drive and a billion new applications, accelerate app modernization initiatives and bring AI into the core of nearly every business application and the app development lifecycle and toolchain.
Through our efforts we are helping every business access the full potential of AI, making it easier for every developer to build fast with the most popular development tools in the world and run their apps on the most powerful app platform in the world, purpose built for AI. We are seeking a marketing leader to drive our go to market strategy across this market leading portfolio of technologies spanning App Development and App Platform services.
We are seeking a Senior Director, Go-to-Market Digital and Application Innovation to join our team. This leader will report directly to the General Manager for Digital and App Innovation as a dedicated member of the business unit’s marketing leadership team. This individual will play a critical role in driving success and growth across the Digital and App Innovation team.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Building a proactive strategy to support go to market for all developer and app platform offerings, partnering across marketing, sales, partners, business planning and more. Identify and direct marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Partner within marketing to define Go-to-Market strategies and plans, including marketing mix, investments, product placement, and incentive strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes. Track performance against success metrics and proactively act on performance. Develop an engagement plan to interact with customers and partners via diverse and evolving channels.
Driving Portfolio Planning for the developer and application platform solutions, bringing clarity to this innovative, market leading portfolio through new and enhanced products aligned to major news moments, Microsoft events and strategic marketing themes.
Growing undeniable, sustainable market leadership for Microsoft as the preferred environment for building and deploying intelligent applications. Curating high impact messaging and core product themes and pillars aligned to customer value and impact. Surfacing these themes consistently through a proactive messaging and content program that aligns core messaging, and major product themes to new product introductions, partner expansion, major events and launches and key solution milestones along with proactive initiatives aimed at core customer audiences.
Delivering sales enablement and field support, including ongoing collaboration across the sales, partner, and engineering organizations to develop sales ready collateral to support new product announcements, updates, portfolio changes and annual solution programs. Develop content that best resonates with customer value and drive to high utilization and value with global field teams. Create a feedback loop with Sales to ensure their buy in, utilization and continuous improvement. Create strategic partnerships and participate in pre-sales meetings with customers.
Build momentum and growth with Startup organizations , software development companies and organizations that are new to Microsoft, strengthening Microsoft’s position as the preferred company to build and grow the next AI powered market leader. Partner with a range of teams to create a unified value proposition that brings together products, programs, partners and market investments that all demonstrate Microsoft’s unique value. Work across a global virtual team to bring this program to life at major event, proactive market leadership initiatives and through always on programs.
Drive excellence across all major Launch moments and key Events , proactively defining success criteria and goals, messaging and value propositions aimed at the target audience and key strategies for success. Drive operational execution across all events to ensure maximum results, orchestrating across a broad marketing team, global communications, product, legal, business planning, global demand and more. Build clear and compelling measurements of success to better understand results and to create a continuous improvement cycle.
Embody our culture and values .
Qualifications
Required/Minimum Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND6+ years experience in business
OR Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business
OR equivalent experience.
4+ years direct people management experience or indirect people management experience (or virtual teams).
Additional or Preferred Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND12+ years experience in business
OR Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
OR equivalent experience.
6+ years people management experience.
Experience with AI, enterprise applications and developers.
Understanding of Sales strategy/enablement, priorities of field and partner teams.
Demonstrated ability to drive sustained programs and initiatives with tangible impact
Messaging and content development skills.
Project management, critical thinking and cross-group collaboration skills.
Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $129,200 - $248,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $162,000 - $268,900 per year. Certain roles may be eligible for benefits and other compensation.
Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until October 7, 2024.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .