Job Information
BDC SENIOR ADVISOR, ADVERTISING PERFORMANCE in Montreal, Canada
We are banking at another level.
Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.
Choosing BDC as your employer also means:
Flexible and competitive benefits , including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few
In addition to paid vacation each year, five personal days , sick days as necessary , and our offices are closed from December 25 to January 1
A hybrid work model that truly balances work and personal life
Opportunities for learning , training and development , and much more...
POSITION OVERVIEW
The Senior Advisor, Advertising Performance will be responsible for BDC’s advertising performance in terms of cost efficiency and contribution to business objectives, identifying new audience opportunities, and developing best practices in terms of reporting and insight generation. They will play a key role in the advertising practice transformation to support BDC’s growth ambitions, brand building and impact on Canadian entrepreneurs.
CHALLENGES TO BE MET
Manages and maintains the AdTech ecosystem to ensure optimal activation and measurement capabilities.
Collaborates with a cross-functional team and our media agencies to implement best practices in terms of advertising measurement (incrementality experimentation, ROAS, path to conversion, audience overlap, attention, etc.), and contribution to business objectives.
Provides deep dive analysis and insights on campaign performance and recommends optimizations for each channel in the media mix as well as digital activation tactics.
Has a strong focus on campaign cost efficiency.
Defines a test framework, elaborates an on-going learning agenda for new channel adoption or audience activation, and ensures successful delivery.
Identifies new media audience opportunities based on our data or third-party sources.
Develops the advertising data strategy in collaboration with the Advertising Data Scientist.
Defines advertising campaign reporting and oversees the delivery.
Works in collaboration with a data scientist to develop scoring models for audience building and advanced reporting and defines the targets for the year.
Stays abreast of the ever-changing advertising landscape latest trends, platform algorithms and policy changes, and constantly adapts the plan to support BDC’s objectives.
WHAT WE ARE LOOKING FOR
Bachelor's or master’s degree in business, e-business, marketing, communications, a related field.
At least 7 years of experience in digital advertising with a strong knowledge of advertising platforms and a focus on optimization and performance.
Digital or Media agency experience (an asset).
Experience or knowledge of the financial industry, entrepreneurship domain or B2B sector (an asset).
Mastery of digital media advertising in terms of audience building and activation, campaign set up and reporting capabilities.
Excellent understanding of Google Marketing Platform and Google Cloud Platform including BigQuery, Ads Data Hub, Looker.
A data-driven and results-oriented mindset with a passion for continuous learning and improvement.
Expertise in data modeling tools and languages (e.g., Python, R, SQL) – An asset.
Excellent understanding of the ever-changing advertising landscape.
Proactive, independent, results-oriented person, problem-solving skills and team player.
Proficient in project management with effective time and priority management skills.
Ability to work under pressure and meet tight deadlines.
Excellent interpersonal communication and cross-functional collaboration skills to work effectively with partners, business units and stakeholders to achieve common goals.
Bilingualism (French and English).
#INDHP
Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers , we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at accessibility@bdc.ca .
While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.
BDC is a bank unlike any other. We are the only bank dedicated exclusively to the development of Canadian businesses. The only institution whose purpose is to promote the growth of the Canadian economy by focusing on the success of small and medium-sized businesses, with a human touch and a genuine presence. At BDC, we’re changing people’s and businesses’ lives for the better. That’s what makes us unique as a bank.
That’s why we are banking at another level.