Job Information
Ascensia Diabetes Care Marketing Specialist in Mississauga, Canada
Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people.
At Ascensia, our values serve as the bedrock of our organization. They guide our decisions, actions, and interactions, shaping the culture we collectively foster.
Our Values include:
Resilient Growth Mindset
Executional Excellence
Courageous Leadership
Inclusive Collaboration
We believe that when we live our values authentically, both individually and as a team, we unlock our true potential and drive sustainable success.
We’re seeking a Marketing Specialist to plan and execute impactful campaigns, primarily in the retail pharmacy channel. You’ll use your knowledge of the medical device industry to craft engaging programs and messages for diverse audiences. In this role, you’ll also analyze market trends, customer behavior, and satisfaction to shape data-driven strategies. If you’re passionate about creating innovative digital marketing campaigns in a dynamic environment, we’d love to hear from you!Location: Hybrid - Mississauga
What you will be doing:
Creates targeted campaigns/programs focused at primarily at HCP to drive engagement. Supports retail programs as needed in design and development, planning and implementation.
Supports field sales teams with execution of ad hoc / adapted customer programs and activities with excellence to achieve business goals and market share gain.
Prepares reports on Marketing and Sales metrics on applicable marketing and/or sales campaigns and programs.
Monitor and report competitors marketing and sales activities.
Support Digital marketing by planning and executing media with corporate Trade partners. Specifically focused on supporting clinical services to drive business and partnering opportunities.
Assists with development of content and administering updates to websites, HCP portals and customer portals in collaboration with broader marketing and business operations teams.
Leverages compelling marketing messages, digital campaigns, and on-line or off-line programs to create brand awareness and drive demand for Ascensia products to targeted pharmacy customers or direct to consumer initiatives.
Drives greater efficiency for customers with on-line order processing, access to training material and digital content and responds to customer queries as needed.
Maintain leadership position by creating targeted campaigns/programs at select retail accounts.
Support Inside Sales with adapting marketing messages, assisting with formulation of customer responses and supporting with training initiatives.
Regularly connects as a cross functional inside sales team to lead collaboration of shared best practices.
Skills you will need:
Bachelors degree in business, science or related field, MBA an asset
3+ years experience in marketing or related field
3+ years of selling experience in health care, medical devices and/or diabetes
Knowledge of digital marketing tools and techniques
Strong computer skills including MS Excel, web analytics and Google Adwords, CRM systems
Experience with SEO/SEM campaigns
Hands on experience creating content and graphics with various platforms (Digital Marketing).
Solid understanding and application of business concepts, procedures and practices .
Excellent verbal and written communication skills.
Excellent organizational and follow-up skills.
Ability to lead projects and events that involve multiple stakeholders across different departments.
Must be able to effectively communicate to health care professionals, foster and support the relationships.
Experience with project management software.
Experience working in a broad and highly matrixed organization.
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YOUR APPLICATION:
Ascensia offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and are driven by innovation and the desire to improve the lives of our patients, we encourage you to apply now. Job postings will remain open for a minimum of five business days and are subject to immediate closure thereafter without additional notice.
TO ALL RECRUITMENT AGENCIES:
Ascensia does not accept unsolicited third party resumes.
Ascensia is an Equal Opportunity Employer.
FOR CANADA:
Ascensia Diabetes Care Canada Inc. welcomes and encourages applications from people with disabilities. Canadians participating in our selection process requiring accommodation due to a disability or medical need are encouraged to notify the Ascensia representative that they will be meeting with to ensure appropriate arrangements can be made.