Job Information
U.S. Bank Marketing Manager in Minneapolis, Minnesota
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
Develops and leads the marketing strategy for the Commercial Bank and is committed to delivering creative, customer-centric, multi-channel marketing programs to maximize customer growth, retention, and engagement.
This person will bring a high-level of energy, sense of urgency, collaborative spirit, financial expertise, and a creative approach to accelerate engagement, pipeline building and revenue. This person will bring a client focused approach and will manages professional employees and/or supervisors of complex support, production marketing team(s).
This individual will identify and communicate key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize digital marketing strategies, as necessary. In addition, this individual will develop specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales, and technical team
Responsibilities
Develop annual strategic marketing plan.
Establish relationships with key internal stakeholders to accelerate marketing campaign development and deployment.
Develop a consistent go-to-market strategy to launch campaigns effectively to the Commercial Bank team.
Identify cadence for establishing key performance indicators, and reporting campaign results.
Responsive to changing environment warranting – sense of urgency on campaigns, communications, and PR.
Manage the digital agencies in support of client acquisition and Building Deeper Relationships (BDR) initiatives.
Manage Commercial Banking budget.
Collaborate with the Sales Enablement Team to create synergies for retention and acquisition.
Thorough understanding of digital segmentation, audience orchestration and account-based marketing.
Basic Qualifications
Bachelor's degree, or equivalent work experience
10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills to executive leadership
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus
Location Expectations
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (https://eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $129,455.00 - $152,300.00 - $167,530.00
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.