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LESAFFRE YEAST CORP Team Leader, B2B Marketing and Competiti in MILWAUKEE, Wisconsin
JOB REQUIREMENTS: Job title: Team Leader, B2B Marketing and Competitive Intelligence POSITION DESCRIPTION: Develop, plan and execute promotional awareness strategies for all relevant channels including print advertising, the Lesaffre/Red Star B2B website, trade show presence, Google, social media channels and marketing automation tool for lead management. Explore new ways to engage digital platforms to reach our target audience; Develop, plan and execute new product development, E-commerce, brand positioning and promotion strategies; Track monthly data/metrics and develop key performance indicators to measure impact and track effectiveness of digital strategy, E-commerce, marketing and social media campaigns; Responsible for competitive cost benchmarking; Lead Pricing and Competitive Monitoring teams, analyzing data and providing recommendations using all sources including import and export platforms, Nielsen, Innova, Technomic, web, internal colleagues, Tracegains, social media and Medverden reports; Provide annual market study\' showing evolutions of demand and share in key markets. 10% travel required; must live within normal commuting distance of Milwaukee, WI. Anyone interested in this position may apply at https://recruiting.ultipro.com/LES1000/JobBoard/87d55ea6-bafc-28a6-4e3d-01bba711f8aa/?q=&o=postedDateDesc and search for Job title: Team Leader, B2B Marketing and Competitive Intelligence ***** OTHER EXPERIENCE AND QUALIFICATIONS: REQUIREMENTS: Bachelor\'s degree in Business Administration, Engineering or Data Science or related field or foreign equivalent degree. 5 years of food/baking industry experience. Required skills: Collect, organize, analyze, and disseminate data using Nielsen, Innova, Euromonitor and web platforms to complete assessment of competitors and market; Provide a synthesis of market issues using Excel, ThinkCell and PowerBI to present it clearly within Power Point; Develop, plan and execute new product, brand and digital platforms strategies using personas, consumer research, market segmentation and market trends to grow sales and awareness; Develop, plan and execute marketing/promotion strategies based on differing customer segments and channels including social media, corporate and e-commerce websites, Google ads, trade shows, print advertising to increase awareness 10% travel required; must live within normal commuting distance of Milwaukee, WI. Anyone interested in this position may apply at https://recruiting.ultipro.com/LES1000/JobBoard/87d55ea6-bafc-28a6-4e3d-01bba711f8aa/?q=&o=postedDateDesc and search for Job title: Team Leader, B2B Marketing and Competitive Intelligence ***** APPLICATION INSTRUCTIONS: Other: Anyone interested in this position may apply at https://recruiting.ultipro.com/LES1000/JobBoard/87d55ea6-bafc-28a6-4e3d-01bba711f8aa/?q=&o=postedDateDesc and search for Job title: Team Leader, B2B Marketing and Competitive Intelligence Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.