Job Information
VERSITI MILWAUKEE Field Marketing Manager in MILWAUKEE, Wisconsin
JOB REQUIREMENTS: Field Marketing Manager Job Locations US-WI-Milwaukee \| US-IN-Indianapolis ID 2024-10051 Category Sales and Marketing Position Type Full Time Overview Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive. Position Summary Under the direction of the Senior Field Marketing Manager, this position plans, implements, and manages product marketing activities to optimize sales and profits for Versiti service lines. The Field Marketing Manager will develop and execute a market-specific strategy for increasing sales, generating demand, creating differentiation, and driving perceived value. They will serve as the customer advocate to define a customer value proposition that is sustainable and differentiated. This position will also develop core positioning and messaging for the portfolio through presence, product demos, events, digital media, and other venues. This position will assist the Business Development team with scientific aspects of the selling cycle and build and manage relationships with key opinion leaders in the assigned service line. Responsibilities Develops and executes a market specific strategy and plans for increasing sales based on the value proposition for market segment to generate demand, create differentiation and drive perceived value. Collects relevant data and analyzes market/competitor trends to provide direction to the development of marketing strategy and positioning of key services, products and product groups. Generates and manages pipeline of prospective clients for the purpose of business development engagement. Assists leadership in identifying trends and gaps for each distinct service line and develops recommendations to address findings. Develops and maintains in-depth,... For full info follow application link. We embrace and encourage diversity in our workforce. Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities. We participate in eVerify. We maintain a drug-free workplace and perform pre-employment substance abuse testing. We are a tobacco/smoke-free workplace. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/3212C76595124F83 Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.