Job Information
EssilorLuxottica Performance Marketing Manager in Milano, Italy
Performance Marketing Manager
Date: Apr 26, 2024
Brand: Corporate
Location:
Milano, IT
WHO WE ARE
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
JOB SCOPE AND MAIN RESPONSIBILITIES:
Management of all main Performance channels (Social, Display, Paid Search/SEM, etc.) in adherence with target KPIs (ROAS, CR, Revenue).
Leadership and coordination of supervisor and specialists in the daily channel operations to ensure support to other key stakeholders of the business and brands.
Maintain relationships across internal departments such as Finance, eCommerce, Content, Analytics to make sure the strategic guidelines are set and the KPIs are met.
Collaborate with vendors and suppliers to set a multichannel strategy and follow up with action points.
Align with the Senior Manager and Head of Performance about the status of existing projects, main KPIs.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
Build relevant channel strategy to maximize budgets in adherence to Business and Finance KPIs
Develop and execute strategic plans across the Digital channels
Responsible about delivering the target KPIs and coordinate the teamwork accordingly
Be the point of contact with Finance, Content and other relevant stakeholders
Accountable and responsible for providing business teams with the right Performance implementation so support marketing and growth strategy (Marketing calendars, product mix strategy, etc.)
NETWORK OF INTERACTION:
INTERNAL : Finance, E-commerce, Content, Analytics teams to follow up on main KPIs and
EXTERNAL : Vendors (Google, Meta, Microsoft, Criteo) to set the strategy
TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE
Educational Background in Business Administration or Statistics or equivalent
At least 5+ years of experience in driving campaign with objective of revenue in a competitive, fast-pace environment
Strong problem solving skills and parallel thinking
Solid experience with Google Ads, Adobe Analytics, Paid social and Display (DV360) platforms
Solid experience in E-commerce, Digital Marketing
LANGUAGES:
English
Italian (nice to have)
Other Languages
Job Segment: Marketing Manager, Ophthalmic, SEM, Manager, Marketing, Healthcare, Management